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~subject:"Marketingtheorie"
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Marketingtheorie
Deutschland
22
Germany
22
Marketing
22
Theorie
21
Theory
21
Beziehungsmarketing
9
Relationship marketing
9
Handel
6
Trade
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Marketing management
5
Marketingmanagement
5
Distance selling
4
Distanzhandel
4
Generation
4
HR marketing
4
Handelsmarketing
4
Innovationsmanagement
4
Jahrgang
4
Junge Erwachsene
4
Lehrbuch
4
Lieferantenmanagement
4
Personalbeschaffung
4
Personalmarketing
4
Recruitment
4
Retail marketing
4
Supplier relationship management
4
Young adults
4
Automotive industry
3
Einzelhandel
3
Geschichte 1961-1981
3
Geschichte 1980-2000
3
Handelsbetrieb
3
Innovation management
3
KMU
3
Kfz-Industrie
3
Neue Institutionenökonomik
3
New institutional economics
3
Retail trade
3
SME
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Graue Literatur
1
Non-commercial literature
1
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German
2
Undetermined
1
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Mattmüller, Roland
3
Tunder, Ralph
3
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Arbeitspapier / EBS, European Business School
2
Arbeitspapier / Lehr- und Forschungsteam Marketing, European Business School, Private Wissenschaftliche Hochschule, Schloß Reichartshausen
1
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USB Cologne (EcoSocSci)
2
ECONIS (ZBW)
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Zur theoretischen Basis der Marketingwissenschaft : die Verknüpfung der neuen Institutionenökonomik mit dem integrativ-prozessualen Marketingansatz
Mattmüller, Roland
;
Tunder, Ralph
-
1997
-
2. Aufl
Persistent link: https://www.econbiz.de/10000973595
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2
Zur theoretischen Basis der Marketingwissenschaft : die Verknüpfung der neuen Institutionenökonomik mit dem integrativ-prozessualen Marketingansatz
Mattmüller, Roland
;
Tunder, Ralph
-
1997
Persistent link: https://www.econbiz.de/10004343021
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3
Zur theoretischen Basis der Marketingwissenschaft : die Verknüpfung der neuen Institutionenökonomik mit dem integrativ-prozessualen Marketingansatz
Mattmüller, Roland
;
Tunder, Ralph
-
2005
-
4. Aufl.
Persistent link: https://www.econbiz.de/10004870702
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