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~subject:"Marketingtheorie"
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Marketingtheorie
Marketing
18,848
Marktforschung
12,300
Market research
6,554
Verbraucher
5,489
Theorie
4,089
Theory
4,044
Deutschland
3,873
Marketingmanagement
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Marketing management
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Konsumentenverhalten
3,350
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3,333
Germany
2,842
USA
1,842
Vereinigte Staaten
1,725
Absatzpolitik
1,588
United States
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Consumers
1,240
Beziehungsmarketing
1,158
Relationship marketing
1,150
Strategisches Management
1,125
Marketing theory
957
Werbung
913
Absatz
882
Verbraucherverhalten
806
Management
796
Innovation
779
Markenführung
755
Brand management
752
Online-Marketing
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Markenartikel
628
Internet marketing
605
Welt
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587
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Electronic Commerce
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Social Web
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33
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29
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14
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13
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13
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10
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7
Sammlung
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Kotler, Philip
29
Malhotra, Naresh K.
25
Tadajewski, Mark
16
Keller, Kevin Lane
15
Kuß, Alfred
13
Sheth, Jagdish N.
13
Freiling, Jörg
10
Pepels, Werner
10
Armstrong, Gary
9
Hunt, Shelby D.
9
Kollmann, Tobias
9
Layton, Roger A.
9
Kleinaltenkamp, Michael
8
Maclaran, Pauline
8
Wierenga, Berend
8
Hair, Joseph F.
7
Lehmann, Donald R.
7
Zaltman, Gerald
7
Belk, Russell W.
6
Blythe, Jim
6
Bruhn, Manfred
6
Hörschgen, Hans
6
Lamb, Charles W.
6
McDaniel, Carl D.
6
Solomon, Michael R.
6
Spotts, Harlan E.
6
Stuart, Elnora W.
6
Wensley, Robin
6
Winer, Russell S.
6
Bänsch, Axel
5
Deseniss, Alexander
5
Green, Paul E.
5
Homburg, Christian
5
Jones, D. G. Brian
5
Marshall, Greg W.
5
Meffert, Heribert
5
Olbrich, Rainer
5
Opresnik, Marc Oliver
5
Shaw, Eric H.
5
Stremersch, Stefan
5
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American Marketing Association
20
Duncker & Humblot
4
Springer Fachmedien Wiesbaden
4
Academy of Marketing Science
3
European Marketing Academy
3
European Society for Opinion and Marketing Research
3
Seminar on market modelling
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
American Management Association
2
Edward Elgar Publishing
2
Hrvatsko Društvo za Marketing
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Springer Gabler <Firma>
2
Sveučilište u Zagrebu / Katedra za Marketing
2
Universität St. Gallen
2
Universität St. Gallen / Institut für Marketing und Handel
2
AMA Summer Academic Conference <2021, Online>
1
AMACOM
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Association of Marketing Theory and Practice
1
Books on Demand GmbH <Norderstedt>
1
Cranfield School of Management
1
Educators' Conference <1982, Chicago, Ill.>
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Institute for Operations Research and the Management Sciences
1
Institute of Practitioners in Advertising <London>
1
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SpringerLink / Bücher
47
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Journal of macromarketing : examining the interactions among markets, marketing, and society
28
Journal of marketing management : MM
25
Springer eBook Collection / Business and Economics
23
Journal of historical research in marketing
19
Journal of the Academy of Marketing Science
16
Marketing theory
15
Journal of macromarketing
14
European journal of marketing : EJM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Lehrbuch
11
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
SAGE library in marketing
10
AMS review : official publication of the Academy of Marketing Science
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Review of marketing research
9
Springer eBook Collection / Business and Management
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Australasian marketing journal
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
Legends in marketing
7
The development of marketing theory and its philosophical underpinnings
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Journal of business research : JBR
6
Journal of marketing
6
Springer eBook Collection
6
Critical marketing : defining the field
5
International series in operations research & management science
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing theory and practice : JMTP
5
Marketing : ZFP ; journal of research and management
5
The marketing review
5
Always learning
4
Fundamentals of marketing research ; Vol. 6
4
Journal of Islamic marketing : JIMA
4
Journal of strategic marketing
4
Major theoretical debates and contemporary issues in marketing theory
4
Strategisches Marketingmanagement
4
The journal of business & industrial marketing
4
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Source
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ECONIS (ZBW)
986
USB Cologne (EcoSocSci)
15
OLC EcoSci
1
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1
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
2
An econometric approach to a marketing decision model
Frank, Ronald E.
;
Frank, Ronald Edward
;
Massy, William …
-
1971
Persistent link: https://www.econbiz.de/10000572082
Saved in:
3
Consumers, markets and marketplaces
Powell, Helen
- In:
Promotional culture and convergence : markets, methods, …
,
(pp. 23-50)
.
2013
Persistent link: https://www.econbiz.de/10009736344
Saved in:
4
Modern marketing thought
Westing, John Howard
;
Albaum, Gerald S.
-
1975
-
3. ed
Persistent link: https://www.econbiz.de/10000042154
Saved in:
5
Modern marketing research : a behavioral science approach
Schreier, Fred T.
-
1963
Persistent link: https://www.econbiz.de/10002790915
Saved in:
6
New essays in marketing theory
Fisk, George
(
contributor
)
-
1971
Persistent link: https://www.econbiz.de/10001365762
Saved in:
7
Seminar on market modelling
1975
Persistent link: https://www.econbiz.de/10001452421
Saved in:
8
Assembling consumption : researching actors, networks and markets
Canniford, Robin
(
ed.
);
Bajde, Domen
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011537953
Saved in:
9
Assembling consumption : researching actors, networks and markets
Canniford, Robin
(
contributor
);
Bajde, Domen
(
contributor
)
-
2016
Persistent link: https://www.econbiz.de/10013181888
Saved in:
10
Marketing and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
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