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~subject:"Marketingtheorie"
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Marketingtheorie
Theorie
623,299
Theory
608,402
Spieltheorie
45,157
USA
44,554
United States
43,221
Game theory
42,812
Managers
36,251
Führungskräfte
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Schätzung
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Estimation
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Welt
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Deutschland
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World
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Germany
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Geldpolitik
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Monetary policy
21,849
Portfolio-Management
18,936
Portfolio selection
18,737
Risiko
17,966
Risk
17,782
Experiment
17,466
Mathematische Optimierung
17,201
Mathematical programming
17,098
Prognoseverfahren
13,817
Forecasting model
13,557
Wirtschaftswachstum
13,254
Zeitreihenanalyse
12,687
Economic growth
12,646
Time series analysis
12,314
Asymmetrische Information
12,247
Wettbewerb
12,132
Asymmetric information
11,943
Competition
11,764
Börsenkurs
11,570
Share price
11,364
Prinzipal-Agent-Theorie
11,222
Agency theory
11,104
Innovation
10,551
Wohlfahrtsanalyse
10,427
Welfare analysis
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Book / Working Paper
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Journal
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Article in journal
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Bibliography included
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Arbeitspapier
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Collection of articles of several authors
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Sammelwerk
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Glossar enthalten
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Aufsatzsammlung
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Konferenzschrift
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Conference proceedings
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Handbook
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Handbuch
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Reprint
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Bibliografie
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CD-ROM, DVD
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German
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Kotler, Philip
13
Kleinaltenkamp, Michael
12
Malhotra, Naresh K.
11
Keller, Kevin Lane
9
Kuß, Alfred
9
Pepels, Werner
9
Homburg, Christian
8
Krohmer, Harley
7
Meffert, Heribert
7
Wierenga, Berend
7
Albers, Sönke
6
Backhaus, Klaus
6
Bultez, Alain V.
6
Gierl, Heribert
6
Hair, Joseph F.
6
Hörschgen, Hans
6
Lamb, Charles W.
6
McDaniel, Carl D.
6
Dichtl, Erwin
5
Franses, Philip Hans
5
Hruschka, Harald
5
Kaas, Klaus Peter
5
Mullins, John W.
5
Olbrich, Rainer
5
Vargo, Stephen L.
5
Walker, Orville C.
5
Bagozzi, Richard P.
4
Bruhn, Manfred
4
Dekimpe, Marnik G.
4
Hammann, Peter
4
Hansen, Ursula
4
Lusch, Robert F.
4
Sander, Matthias
4
Steffenhagen, Hartwig
4
Berndt, Ralph
3
Bliemel, Friedhelm
3
Blythe, Jim
3
Bode, Matthias
3
Brodie, Roderick J.
3
Cansier, Adrienne
3
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American Marketing Association
7
Erasmus Research Institute of Management
6
Duncker & Humblot
4
European Society for Opinion and Marketing Research
3
Seminar on market modelling
3
European Marketing Academy
2
Springer Fachmedien Wiesbaden
2
American Management Association
1
Bundesverband Deutscher Marktforscher
1
Center for Economic Research <Tilburg>
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Freie Universität Berlin / Marketing-Department
1
GfS-Forschungsinstitut
1
Institute of Practitioners in Advertising <London>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Market Research Council
1
Marketing Science Institute <Cambridge, Mass.>
1
Springer Gabler <Firma>
1
Symposium on Operations Research <24, 1999, Magdeburg>
1
USA / Department of Agriculture
1
Universität Dortmund / Lehrstuhl für Marketing
1
Universität Frankfurt am Main / Lehrstuhl für Betriebswirtschaftslehre insbesondere Marketing
1
Universität Hannover / Abteilung Markt und Konsum
1
Universität Siegen / Lehrstuhl für Marketing
1
Verband der Hochschullehrer für Betriebswirtschaft / Wissenschaftliche Kommission für Marketing
1
Warwick Business School
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
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Published in...
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Journal of marketing research : JMR
16
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
12
Journal of marketing management : MM
12
Expanding disciplinary space : on the potential of critical marketing
10
Lehrbuch
10
Handbook of marketing decision models
8
Journal of business economics : JBE
8
Marketing theory
8
ERIM report series research in management
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
SpringerLink / Bücher
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business research : JBR
6
Journal of the Academy of Marketing Science
6
Marketing : ZFP ; journal of research and management
6
SAGE library in marketing
6
Europäische Hochschulschriften / 5
5
Gabler Edition Wissenschaft
5
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Review of marketing research
5
UTB für Wissenschaft / Uni-Taschenbücher
5
Working paper / European Institute for Advanced Studies in Management
5
Berichte aus der Betriebswirtschaft
4
International series in operations research & management science
4
Springer-Lehrbuch
4
Tinbergen Institute research series
4
Changing the course of marketing : alternative paradigms for widening marketing theory
3
European journal of marketing : EJM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing
3
Marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Qualitative Marktforschung : Konzepte - Methoden - Analysen
3
Schmalenbach business review : sbr
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Theorien und Methoden der Betriebswirtschaft : Handbuch für Wissenschaftler und Studierende
3
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
2
Arbeitspapiere zur Marketingtheorie
2
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Source
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ECONIS (ZBW)
623
USB Cologne (EcoSocSci)
3
EconStor
1
OLC EcoSci
1
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1
Ermittlung von Marketing-Strategien mit Hilfe der Temporal-Difference-Methode
Dietl, Wolfgang
-
2001
Persistent link: https://www.econbiz.de/10001555249
Saved in:
2
A theorem on the optimal margin mix
Bultez, Alain V.
- In:
Management of structural change : contributions to …
,
(pp. 151-174)
.
1995
Persistent link: https://www.econbiz.de/10001317646
Saved in:
3
Marketing behavior and executive action : a functionalist approach to marketing
theory
Alderson, Wroe
-
1957
Persistent link: https://www.econbiz.de/10000608400
Saved in:
4
Differential games in marketing
Jørgensen, Steffen
;
Zaccour, Georges
-
2004
Persistent link: https://www.econbiz.de/10001803827
Saved in:
5
Operations research proceedings 1999 : selected papers of the Symposium on Operations Research (SOR '99), Magdeburg, September 1 - 3, 1999
Inderfurth, Karl
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001458679
Saved in:
6
Spieltheorie
und Marketing : [eine wissenschaftstheoretisch geleitete Analyse]
Huber, Frank
-
1999
Persistent link: https://www.econbiz.de/10001421564
Saved in:
7
Positionierung und Interaktion : Simulation wettbewerblicher Positionierungsprozesse
Roth, Stefan
-
1999
Persistent link: https://www.econbiz.de/10001402970
Saved in:
8
Product and price competition in a two-dimensional vertical differentiation model
Vandenbosch, Mark B.
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
2
,
pp. 224-249
Persistent link: https://www.econbiz.de/10001186782
Saved in:
9
Sales contest research : business and individual differences factors affecting intentions to pursue contest goals
Murphy, William H.
;
Dacin, Peter A.
- In:
Industrial marketing management : the international …
38
(
2009
)
1
,
pp. 109-118
Persistent link: https://www.econbiz.de/10003810428
Saved in:
10
A model of product line marketing
He, Chuan
;
Ke, Shaowei
;
Zhang, Xingtan
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 6100-6115
Persistent link: https://www.econbiz.de/10013371245
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