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~subject:"Marketingtheorie"
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Marketingtheorie
Consumer behaviour
78
Konsumentenverhalten
78
Advertising effects
54
Werbewirkung
54
Theorie
47
Theory
47
Deutschland
34
Germany
34
Advertising
28
Werbung
26
Brand image
22
Markenimage
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Marketing management
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Marketingmanagement
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Marktforschung
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Brand management
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Markenführung
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Brand
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Experiment
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Markenartikel
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Market research
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Beziehungsmarketing
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Marketing
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Preismanagement
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Pricing strategy
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Relationship marketing
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Innovation
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Marketing theory
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Psychology of advertising
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Werbepsychologie
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Consumer goods marketing
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Emotion
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Konsumgütermarketing
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Advertising planning
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Estimation
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Lieferantenmanagement
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Product management
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Product quality
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Produktmanagement
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German
7
English
2
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Gierl, Heribert
9
Bombe, Sandra
2
Bartikowski, Boris
1
Eleftheriadou, Christina
1
Großmann, Tina
1
Praxmarer-Carus, Sandra
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Schwanenberg, Stefan
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Zhu, Yajing
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Marketing : ZFP ; journal of research and management
5
Journal of business economics : JBE
2
Der Markt : international journal of marketing
1
International journal of marketing : IJM ; formerly Der Markt
1
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ECONIS (ZBW)
9
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1
Die wahrgenommene Dynamik des Kommunikators und Einstellungen der Rezipienten
Gierl, Heribert
;
Praxmarer-Carus, Sandra
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
4
,
pp. 236-251
Persistent link: https://www.econbiz.de/10001655215
Saved in:
2
Eine Skala zur Identifikation zufriedener, indifferenter und unzufriedener Kunden
Gierl, Heribert
;
Bartikowski, Boris
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10001655222
Saved in:
3
Clusteranalyse mittels SOFM
Gierl, Heribert
;
Schwanenberg, Stefan
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 129-141
Persistent link: https://www.econbiz.de/10001635679
Saved in:
4
Die optimale Position von Köderprodukten
Gierl, Heribert
;
Eleftheriadou, Christina
- In:
Journal of business economics : JBE
73
(
2003
)
3
,
pp. 239-266
Persistent link: https://www.econbiz.de/10001741922
Saved in:
5
Wessen Fehler? : Aussagen der Attributionstheorie zur Relevanz von Schuld in Anbieter-Nachfrager-Beziehungen
Gierl, Heribert
;
Zhu, Yajing
- In:
Der Markt : international journal of marketing
48
(
2009/10
)
3
,
pp. 79-103
Persistent link: https://www.econbiz.de/10003929442
Saved in:
6
How does self-referencing affect product evaluations? : a comparison of three models
Gierl, Heribert
;
Bombe, Sandra
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 124-139
Persistent link: https://www.econbiz.de/10009554426
Saved in:
7
Self-referencing and advertising effectiveness
Bombe, Sandra
;
Gierl, Heribert
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10010407621
Saved in:
8
Der Effekt der simultanen oder isolierten Präsentation von Wahlmöglichkeiten auf Präferenzen
Gierl, Heribert
- In:
Journal of business economics : JBE
73
(
2003
)
5
,
pp. 499-519
Persistent link: https://www.econbiz.de/10001763177
Saved in:
9
Der Dilution-Effekt : Stand der theoretischen und empirischen Forschung
Gierl, Heribert
;
Großmann, Tina
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
1
,
pp. 46-64
Persistent link: https://www.econbiz.de/10003644632
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