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~subject:"Marketingtheorie"
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Marketingtheorie
Marketing
31,390
Deutschland
5,675
Marketingmanagement
4,787
Germany
4,556
Theorie
4,435
Theory
4,406
Marketing management
4,240
Consumer behaviour
3,186
Konsumentenverhalten
3,065
marketing
2,593
Relationship marketing
2,154
Beziehungsmarketing
2,149
Electronic Commerce
1,974
Marktforschung
1,854
Management
1,823
Strategisches Management
1,809
Verbraucherverhalten
1,795
Markenpolitik
1,745
Unternehmen
1,742
Brand management
1,721
Markenführung
1,714
USA
1,702
Werbung
1,700
Kundenmanagement
1,625
United States
1,396
Online-Marketing
1,314
Internet
1,302
Market research
1,225
Internet marketing
1,198
Agribusiness
1,103
Advertising
1,059
Erfolgsfaktor
1,056
Aufsatzsammlung
1,038
Marketing theory
959
Innovation
921
Internationales Marketing
889
Markenartikel
849
Economics
845
E-commerce
838
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16
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Working Paper
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7
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5
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5
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8
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Kotler, Philip
31
Kuß, Alfred
18
Homburg, Christian
17
Tadajewski, Mark
16
Keller, Kevin Lane
15
Sheth, Jagdish N.
14
Maclaran, Pauline
13
Freiling, Jörg
10
Hunt, Shelby D.
10
Pepels, Werner
10
Armstrong, Gary
9
Kollmann, Tobias
9
Layton, Roger A.
9
Jones, D. G. Brian
8
Kleinaltenkamp, Michael
8
Wierenga, Berend
8
Hair, Joseph F.
7
Krohmer, Harley
7
Blythe, Jim
6
Bruhn, Manfred
6
Hörschgen, Hans
6
Lamb, Charles W.
6
Lehmann, Donald R.
6
Malhotra, Naresh K.
6
Marshall, Greg W.
6
McDaniel, Carl D.
6
Meffert, Heribert
6
Solomon, Michael R.
6
Spotts, Harlan E.
6
Stuart, Elnora W.
6
Zaltman, Gerald
6
Bänsch, Axel
5
Deseniss, Alexander
5
Dichtl, Erwin
5
Lilien, Gary L.
5
Olbrich, Rainer
5
Opresnik, Marc Oliver
5
Steffenhagen, Hartwig
5
Araujo, Luis
4
Baines, Paul
4
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American Marketing Association
17
Springer Fachmedien Wiesbaden
5
Duncker & Humblot
4
Academy of Marketing Science
3
Edward Elgar Publishing
3
European Marketing Academy
3
Springer Gabler <Firma>
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
American Management Association
2
Association of Marketing Theory and Practice
2
Hrvatsko Društvo za Marketing
2
Institute for Operations Research and the Management Sciences
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Sveučilište u Zagrebu / Katedra za Marketing
2
Universität St. Gallen
2
Universität St. Gallen / Institut für Marketing und Handel
2
AMA Summer Academic Conference <2021, Online>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Books on Demand GmbH <Norderstedt>
1
Cranfield School of Management
1
Educators' Conference <1982, Chicago, Ill.>
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Harvard Graduate School of Business Administration
1
Institute for the Study of Business Markets
1
Institute for the Study of Business Markets <University Park, Pa.>
1
Institute of Practitioners in Advertising <London>
1
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SpringerLink / Bücher
64
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
Journal of macromarketing : examining the interactions among markets, marketing, and society
22
Journal of marketing management : MM
20
Lehrbuch
19
Journal of historical research in marketing
16
Journal of macromarketing
14
Journal of the Academy of Marketing Science
14
Gabler Edition Wissenschaft
12
AMS review : official publication of the Academy of Marketing Science
10
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Marketing theory
9
European journal of marketing : EJM
8
Australasian marketing journal
7
Journal of business research : JBR
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Legends in marketing
7
Springer eBook Collection
7
Springer eBook Collection / Business and Management
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
SAGE library in marketing
6
Springer-Lehrbuch
6
Strategisches Marketingmanagement
6
Edward Elgar E-Book Archive
5
International series in operations research & management science
5
Journal of marketing theory and practice : JMTP
5
Always learning
4
Journal of Islamic marketing : JIMA
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of strategic marketing
4
Marketing theory and applications
4
Modernes Marketing für Studium und Praxis
4
Neue betriebswirtschaftliche Forschung : Nbf
4
SAGE library of marketing
4
Applied Marketing Science /Angewandte Marketingforschung
3
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Source
All
ECONIS (ZBW)
947
USB Cologne (EcoSocSci)
46
OLC EcoSci
5
BASE
1
EconStor
1
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date (oldest first)
1
Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf
-
1997
Persistent link: https://www.econbiz.de/10000628118
Saved in:
2
Produktion, Absatz, Finanzierung
Kistner, Klaus-Peter
;
Steven, Marion
-
1994
Persistent link: https://www.econbiz.de/10000414418
Saved in:
3
Marketing
: an introduction
Kotler, Philip
;
Armstrong, Gary
-
1997
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10000602504
Saved in:
4
Marketing
letters : a journal of research in
marketing
Dordrecht [u.a.] : Springer
;
1989-2004: Dordrecht : Kluwer
-
1.1989/90 -
Persistent link: https://www.econbiz.de/10000491230
Saved in:
5
Marketing
Pepels, Werner
-
1994
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000375178
Saved in:
6
Thexis : Fachzeitschrift für
Marketing
; Fachzeitschrift für
Marketing
des Instituts für
Marketing
und Handel an der Universität St. Gallen
Universität St. Gallen / Institut für Marketing und Handel
-
Wiesbaden : Gabler/GWV-Fachverl.
;
anfangs: Uttwil : …
;
…
-
1.1984 - 24.2007
Persistent link: https://www.econbiz.de/10000365721
Saved in:
7
Marketing
& Konsum : Theorie und Praxis von der Industrialisierung bis ins 21. Jahrhundert
Hansen, Ursula
;
Bode, Matthias
-
1999
Persistent link: https://www.econbiz.de/10000677514
Saved in:
8
Psychologie im
Marketing
Palupski, Rainer
-
1999
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10000683441
Saved in:
9
Total relationship
marketing
: from the 4Ps - product, price, promotion, place - of traditional
marketing
management to the 30Rs - the thirty relationships - of the new
marketing
p...
Gummesson, Evert
-
2000
-
Reprinted
Persistent link: https://www.econbiz.de/10000683730
Saved in:
10
Marketinggrundlagen : Grundlagen und Entwicklung des
Marketing
,
Marketing
-Management, Marktforschung, Produkt- und Dienstleistungspolitik, Preispolitik, Distributionspolitik, Kommu...
Neu, Matthias
-
1998
-
2., verb. und wesentlich erw. Aufl
Persistent link: https://www.econbiz.de/10000652063
Saved in:
1
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