Narrow search
Showing 1 - 3 of 3
Cover Image
The roots and uses of marketing knowledge : a critical inquiry into the theory and practice of marketing
Smith, Terry - 2020
Persistent link: https://www.econbiz.de/10012035479
Cover Image
The roots and uses of marketing knowledge : a critical inquiry into the theory and practice of marketing
Smith, Terry - 2020
Frontmatter -- Acknowledgements -- Contents -- Macrostructure of this book -- Part 1: Foundations of Knowledge -- Introduction to Part 1: Foundations of Knowledge -- 1. Introduction -- 2. Philosophical underpinnings of inquiry into marketing knowledge -- 3. Knowledge relationships in marketing...
Persistent link: https://www.econbiz.de/10014550451
Cover Image
Context into text into context : marketing practice into theory, marketing theory into practice
Smith, Terry; Williams, Tom; Lowe, Sid; Rod, Michel; … - In: Marketing intelligence & planning 33 (2015) 7, pp. 1027-1046
Persistent link: https://www.econbiz.de/10011447936