Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingtheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Strategie - Umsetzung - Profit...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingtheorie
Marketingmanagement
16,136
Marketing management
16,113
Marketing
3,360
Konsumentenverhalten
2,496
Consumer behaviour
2,495
Theory
2,218
Theorie
2,216
Relationship marketing
1,855
Beziehungsmarketing
1,854
Deutschland
1,630
Germany
1,574
Markenführung
1,361
Brand management
1,360
USA
1,282
United States
1,255
Strategisches Management
1,144
Online-Marketing
1,131
Internet marketing
1,095
Unternehmenserfolg
1,041
Firm performance
1,026
Marketingstrategie
973
Strategic management
889
Innovation
853
KMU
765
SME
765
Internationales Marketing
753
International marketing
730
Marktforschung
688
Social Web
662
Social web
662
Werbung
633
Markenimage
604
Brand image
597
Advertising
578
Market research
576
Innovationsmanagement
536
Marketing theory
530
Innovation management
518
Lieferantenmanagement
497
more ...
less ...
Online availability
All
Undetermined
113
Free
39
Type of publication
All
Book / Working Paper
304
Article
227
Journal
9
Type of publication (narrower categories)
All
Article in journal
169
Aufsatz in Zeitschrift
169
Lehrbuch
79
Textbook
68
Aufsatz im Buch
56
Book section
56
Collection of articles of several authors
46
Sammelwerk
46
Graue Literatur
37
Non-commercial literature
37
Konferenzschrift
33
Hochschulschrift
26
Conference proceedings
22
Aufsatzsammlung
21
Thesis
21
Reprint
18
Arbeitspapier
17
Glossar enthalten
17
Glossary included
17
Working Paper
17
Bibliografie enthalten
9
Bibliography included
9
Festschrift
7
Collection of articles written by one author
6
Sammlung
6
Case study
5
Fallstudie
5
Mehrbändiges Werk
5
Multi-volume publication
5
Conference paper
4
Handbook
4
Handbuch
4
Konferenzbeitrag
4
CD-ROM, DVD
3
Elektronischer Datenträger
3
Bibliografie
2
Monografische Reihe
2
Series
2
Accompanied by computer file
1
Biografie
1
more ...
less ...
Language
All
English
431
German
101
Polish
5
French
3
Romanian
1
Russian
1
Slovak
1
more ...
less ...
Author
All
Kotler, Philip
24
Homburg, Christian
14
Keller, Kevin Lane
14
Sheth, Jagdish N.
14
Perreault, William D.
9
Kleinaltenkamp, Michael
8
Kuß, Alfred
8
McCarthy, Edmund Jerome
8
Walker, Orville C.
8
Hunt, Shelby D.
7
Krohmer, Harley
7
Tadajewski, Mark
7
Wensley, Robin
7
Kumar, V.
6
Mullins, John W.
6
Aghazadeh, Hashem
5
Cannon, Joseph P.
5
Grönroos, Christian
5
Pilarczyk, Bogna
5
Baker, Stephen
4
Bruhn, Manfred
4
Freiling, Jörg
4
Kollmann, Tobias
4
Lehmann, Donald R.
4
Baker, Michael John
3
Bliemel, Friedhelm
3
Claßen, Matthias
3
Di Benedetto, C. Anthony
3
Diamantopoulos, Adamantios
3
Dibb, Sally
3
Doherty, Anne Marie
3
Hammann, Peter
3
Jaworski, Bernard J.
3
Kitchen, Philip J.
3
Madhavaram, Sreedhar
3
Opresnik, Marc Oliver
3
Saren, Michael
3
Shaw, Eric H.
3
Stolper, Markus
3
Stremersch, Stefan
3
more ...
less ...
Institution
All
American Marketing Association
26
Springer Fachmedien Wiesbaden
3
Springer Gabler <Firma>
2
AMA Summer Academic Conference <2021, Online>
1
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Management Association
1
Cranfield School of Management
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Harvard Graduate School of Business Administration
1
ICORIA <10, 2011, Berlin>
1
Institute for the Study of Business Markets
1
Institute of Practitioners in Advertising <London>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Marketing Science Institute <Cambridge, Mass.>
1
National Council of Applied Economic Research
1
Pearson Deutschland GmbH
1
Pearson Studium
1
Summer Educators' Conference <2009, Chicago, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Svenska Handelshögskolan <Helsinki>
1
Tūran Universitetí
1
USA / Department of Agriculture
1
Universität Siegen / Lehrstuhl für Marketing
1
Universität St. Gallen / Institut für Marketing und Handel
1
Univerzita Komenského v Bratislave / Katedra marketingu
1
Winter Educators' Conference <1990, Scottsdale, Ariz.>
1
Winter Educators' Conference <1991, Orlando, Fla.>
1
Winter Educators' Conference <1992, San Antonio, Tex.>
1
Winter Educators' Conference <1993, Newport Beach, Calif.>
1
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
1
Winter Educators' Conference <1995, La Jolla, Calif.>
1
Winter Educators' Conference <1996, Hilton Head Island, SC>
1
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
Winter Educators' Conference <2002, Austin, Tex.>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
more ...
less ...
Published in...
All
SpringerLink / Bücher
14
Lehrbuch
13
Journal of marketing management : MM
12
AMS review : official publication of the Academy of Marketing Science
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Legends in marketing
10
Journal of business research : JBR
8
Journal of the Academy of Marketing Science
7
Marketing theory and applications
7
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Marketing theory
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
McGraw-Hill/Irwin series in marketing
5
European journal of marketing : EJM
4
Journal of strategic marketing
4
Australasian marketing journal
3
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Journal of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Major theoretical debates and contemporary issues in marketing theory
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
Springer eBook Collection / Business and Management
3
The marketing book
3
Zeszyty naukowe
3
wi - Wirtschaft
3
AMA educators' proceedings
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Berichte aus der Betriebswirtschaft
2
Business horizons
2
Business-to-Business-Marketing
2
Critical marketing : defining the field
2
Edward Elgar E-Book Archive
2
Elgar original reference
2
more ...
less ...
Source
All
ECONIS (ZBW)
539
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
540
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Interorganizational marketing exchange : metatheoretical analysis of dominant research approaches
Möller, K. E. Kristian
-
1992
Persistent link: https://www.econbiz.de/10000834348
Saved in:
2
Enhancing knowledge development in marketing
Parasuraman, A.
(
ed.
)
-
1990
Persistent link: https://www.econbiz.de/10000837433
Saved in:
3
Mecanismele decizionale în marketing : aplicarea teoriei sistemelor pentru rezolvarea problemelor
Demetrescu, Mihai C.
-
1983
Persistent link: https://www.econbiz.de/10000746331
Saved in:
4
Enhancing knowledge development in marketing
Bloom, Paul N.
(
contributor
)
-
1989
Persistent link: https://www.econbiz.de/10000810623
Saved in:
5
Game theory in marketing management : issues and applications
Di Benedetto, C. Anthony
-
1986
Persistent link: https://www.econbiz.de/10000767763
Saved in:
6
Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian
;
Anttila, Mai
-
1989
Persistent link: https://www.econbiz.de/10000762846
Saved in:
7
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
8
Marketing
Zikmund, William G.
;
Amico, Michael d'
-
1984
Persistent link: https://www.econbiz.de/10000559680
Saved in:
9
Market and prices : theory of consumption, market and market prices
Vojtinskij, Vladimir S.
-
1964
Persistent link: https://www.econbiz.de/10000594588
Saved in:
10
"Marketing theory and applications" : ... AMA Winter Educators' Conference
1990
Persistent link: https://www.econbiz.de/10000412095
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
