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The (r)evolution of wine marketing mix : from the 4Ps to the 4Es
Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino; … - In: Journal of business research : JBR 69 (2016) 5, pp. 1550-1555
Persistent link: https://www.econbiz.de/10011450311
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The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino - In: Journal of business research : JBR 101 (2019), pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
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From wine production/consumption to wine exports/imports : an exploratory analysis of the competitive structure of the wine industry
Festa, Giuseppe; Vrontis, Demetris - In: Agribusiness Innovation and Contextual Evolution, …, (pp. 183-201). 2024
Persistent link: https://www.econbiz.de/10014541983