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Journal of business research : JBR
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Agribusiness Innovation and Contextual Evolution, Volume I : Strategic, Managerial and Marketing Advancements
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The (r)evolution of wine marketing mix : from the 4Ps to the 4Es
Festa, Giuseppe
;
Cuomo, Maria Teresa
;
Metallo, Gerardino
; …
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1550-1555
Persistent link: https://www.econbiz.de/10011450311
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2
The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe
;
Cuomo, Maria Teresa
;
Metallo, Gerardino
- In:
Journal of business research : JBR
101
(
2019
),
pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
Saved in:
3
From wine production/consumption to wine exports/imports : an exploratory analysis of the competitive structure of the wine industry
Festa, Giuseppe
;
Vrontis, Demetris
- In:
Agribusiness Innovation and Contextual Evolution, …
,
(pp. 183-201)
.
2024
Persistent link: https://www.econbiz.de/10014541983
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