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Marktanteil
Consumer behaviour
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Konsumentenverhalten
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Brand management
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Markenführung
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Brand
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Brand image
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Markenartikel
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Markenimage
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Advertising effects
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Marketing
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New Zealand
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Markentreue
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Statistische Verteilung
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Defection
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Hendry model
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Wright, Malcolm
2
Clemente, Maria
1
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Riebe, Erica
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Scriven, John
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Singh, Jaywant
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European journal of marketing : EJM
1
Journal of advertising research
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ECONIS (ZBW)
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Double jeopardy in brand defection
Wright, Malcolm
;
Riebe, Erica
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 860-873
Persistent link: https://www.econbiz.de/10003989151
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2
New brand extensions : patterns of success and failure
Singh, Jaywant
;
Scriven, John
;
Clemente, Maria
;
Lomax, Wendy
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 234-242
Persistent link: https://www.econbiz.de/10009618392
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