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The new product quality/NPD performance relationship as mediated by NPD entry strategies
Millson, Murray R.; Wilemon, David L. - In: International journal of entrepreneurship and … 10 (2009) 3/4, pp. 280-306
Persistent link: https://www.econbiz.de/10003895669
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The impact of changing markets and competition on the NPD speed/market success relationship
Millson, Murray R.; Wilemon, David L. - In: International journal of innovation management 14 (2010) 5, pp. 841-870
Persistent link: https://www.econbiz.de/10008780030