Günther, Christina - Max-Planck-Institut für Ökonomik <Jena> / Abteilung … - 2009
The question of whether and when to enter a newly emerging product market has beenthe focus of practitioners as well as researchers. This paper contributes to the literature byinvestigating the order of entry as well as pre-entry experiences with a population-basedapproach for the radically new...
