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This article investigates retailers' choice of foreign markets using a spatial-interaction model that takes into account factors related to the attractiveness of a given market as well as distance to that market. While gravity and spatial-interaction models have a long tradition in retailing...
Persistent link: https://www.econbiz.de/10012777474
This paper expands entry mode literature by referring to multiple modes exerted in different value chain activities within and across host markets, rather than to a single entry mode at the host market level. Scale of operations and knowledge intensity are argued to affect firms' entry mode...
Persistent link: https://www.econbiz.de/10012711494