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~subject:"Markteintritt"
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Commitment and Its Consequence...
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Markteintritt
Distribution channel
22
Vertriebsweg
22
USA
20
United States
20
Einzelhandel
16
Retail trade
15
Marketing
13
Transaction costs
11
Transaktionskosten
11
Management
8
Marketing management
8
Marketingmanagement
8
Salespeople
8
Strategisches Management
8
Verkaufspersonal
8
Theorie
7
Theory
7
Verkauf
7
B-to-B-Marketing
6
Business-to-business marketing
6
Handelsmanagement
6
Kaufleute
6
Lieferantenmanagement
6
Merchants
6
Retail management
6
Selling
6
Strategic management
6
Supplier relationship management
6
Beziehungsmarketing
4
Innovation
4
Lohn
4
Market entry
4
Relationship marketing
4
Wages
4
Welt
4
World
4
sales force management
4
Auslandsinvestition
3
Bibliometrics
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Graue Literatur
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Non-commercial literature
1
Language
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English
4
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Anderson, Erin
4
Gatignon, Hubert A.
3
Coughlan, Anne T.
1
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INSEAD
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Faculty & research / Insead : working paper series
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Journal of marketing
1
The journal of law, economics, & organization
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ECONIS (ZBW)
4
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1
Inter-channel competition and new product diffusion : market making, market taking, and competitive effects in several European countries
Gatignon, Hubert A.
(
contributor
); …
-
2002
-
[Elektronische Ressource], rev. version of 2001/57/MKT
Persistent link: https://www.econbiz.de/10001716436
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2
Inter-channel competition and new product diffusion : market making, market taking, and competitive effects in several European countries
Gatignon, Hubert A.
(
contributor
); …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632260
Saved in:
3
The multinational corporation's degree of control over foreign subsidiaries : an empirical test of a transaction cost explanation
Gatignon, Hubert A.
- In:
The journal of law, economics, & organization
4
(
1988
)
2
,
pp. 305-336
Persistent link: https://www.econbiz.de/10001135833
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4
International market entry and expansion via independent or integrated channels of distribution
Anderson, Erin
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10001052998
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