Musa, Hussein Gibreel; Fatmawati, Indah; Nuryakin; … - In: Cogent business & management 11 (2024) 1, pp. 1-18
technology. TAM has been applied in various marketing contexts to explain consumer behavior toward new technological products and … marketing strategies that maximize consumer adoption and usage rates. This paper provides a comprehensive review of using TAM in … marketing development. First, a metadata analysis was conducted by adopting 1089 papers from the Scopus database to review …
