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~subject:"Marktforschung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
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Marktforschung
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Hruschka, Harald
20
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15
Homburg, Christian
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Malhotra, Naresh K.
15
Decker, Reinhold
14
Gierl, Heribert
13
Hildebrandt, Lutz
13
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11
Baumgartner, Hans
11
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11
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11
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10
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10
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10
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10
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10
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Wildner, Raimund
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Albers, Sönke
9
Baier, Daniel
9
Fischer, Eileen
9
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9
Ozanne, Julie L.
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9
Bradlow, Eric T.
8
Buber, Renate
8
Gaul, Wolfgang
8
Kamakura, Wagner A.
8
Lee, Nick
8
Sarstedt, Marko
8
Schwarzkopf, Stefan
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Tadajewski, Mark
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Wagner, Udo
8
Weijters, Bert
8
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7
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1
Deutschland / Bundesamt für Bauwesen und Raumordnung
1
Institut für Arbeitsmarkt- und Berufsforschung / Projektgruppe Betriebspanel
1
Mediterranean Social Sciences Research Council in Kairo
1
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Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
85
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Jahrbuch der Absatz- und Verbrauchsforschung
54
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
52
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Journal of marketing management : MM
42
International journal of market research
41
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
40
Marketing : ZFP ; journal of research and management
39
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Market research handbook
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
Fundamentals of marketing research ; Vol. 2
18
Verfahren, Datenauswertung, Ergebnisdarstellung
18
European journal of marketing : EJM
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of targeting, measurement and analysis for marketing
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Psychology & marketing
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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ECONIS (ZBW)
3,795
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1
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1
Die Bedeutung des Einladungsschreibens für die Rücklaufquote in Online-Befragungen
Greif, Victoria
;
Batinic, Bernad
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
53
(
2007
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10003511841
Saved in:
2
Optimising the language of email survey invitations
Moskowitz, Howard R.
;
Martin, Birgi
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
4
,
pp. 491-510
Persistent link: https://www.econbiz.de/10003746169
Saved in:
3
Der lange (und steinige) Weg zur neuen ISO-Access-Panel-Norm
Hofmann, Olaf
;
Wiegand, Erich
;
Mairon, Andrew
- In:
Online-Forschung 2007 : Grundlagen und Fallstudien
,
(pp. 132-140)
.
2007
Persistent link: https://www.econbiz.de/10003594838
Saved in:
4
"Translating" between survey answer formats
Dolnicar, Sara
;
Grün, Bettina
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1298-1306
Persistent link: https://www.econbiz.de/10009756050
Saved in:
5
A note on the use of survey research firms to enable empirical data collection
Schoenherr, Tobias
;
Ellram, Lisa M.
;
Tate, Wendy L.
- In:
Journal of business logistics : JBL
36
(
2015
)
3
,
pp. 288-300
Persistent link: https://www.econbiz.de/10011482443
Saved in:
6
Qualitätsstandards bei Online-Access Panels
Hofmann, Olaf
- In:
Qualitätsmanagement und Qualitätssicherung : 7. …
,
(pp. 51-62)
.
2007
Persistent link: https://www.econbiz.de/10003689920
Saved in:
7
A meta-analysis of how country-level factors affect web survey response rates
Daikeler, Jessica
;
Silber, Henning
;
Bošnjak, Michael
- In:
International journal of market research
64
(
2022
)
3
,
pp. 306-333
Persistent link: https://www.econbiz.de/10013257985
Saved in:
8
The effect of telephone prenotification on the response rate in an industrial mail survey
Korneliussen, Tor
- In:
Liiketaloudellinen aikakauskirja
56
(
2007
)
3
,
pp. 285-293
Persistent link: https://www.econbiz.de/10003595596
Saved in:
9
Towards improved performance : a model for testing email newsletter design
Hartemo, Mari
;
Suomi, Reima
;
Hakala, Ulla
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
3
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011584145
Saved in:
10
Schwerpunkt: Online-
Marktforschung
in höheren Sphären
2008
Persistent link: https://www.econbiz.de/10003644601
Saved in:
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