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How organisations generate and use customer insight
Said, Emanuel; MacDonald, Emma K.; Wilson, Hugh; … - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1158-1179
Persistent link: https://www.econbiz.de/10011405223
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Industrial marketing management : the international journal for industrial and high-tech firms
European Association for Industrial Marketing Research - New York, NY [u.a.] : Elsevier - 1.1971/72 - 43.2014; volume 44 (2015)-
Persistent link: https://www.econbiz.de/10000351722
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Industrial marketing research : management and technique
Stacey, Nicholas Anthony Howard; Wilson, Aubrey - 1963
Persistent link: https://www.econbiz.de/10000675022
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Industrial marketing research
Cox, William E. - 1979 - graph. Darst
Persistent link: https://www.econbiz.de/10000048307
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Industrial market research workbook
Prout, T. P. - 1973
Persistent link: https://www.econbiz.de/10000050827
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Marktforschung für Industriegüter
1986
Persistent link: https://www.econbiz.de/10000784573
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Wachsamkeit in der industriellen Beschaffung : Dimensionen, Determinanten und Konsequenzen
Hansen, Felix - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003838788
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Partner selection in B2B information service markets
Wuyts, Stefan; Verhoef, Peter C.; Prins, Remco - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 41-51
Persistent link: https://www.econbiz.de/10003822811