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Marktforschung
Consumer behaviour
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Raaij, Willem Fred van
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Leeflang, Peter
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Poiesz, Theo B.
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ECONIS (ZBW)
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Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel
Poiesz, Theo B.
;
Raaij, Willem Fred van
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2007
Persistent link: https://www.econbiz.de/10003534830
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The changing consumer in the European Union : a "meta-analysis"
Leeflang, Peter
;
Raaij, Willem Fred van
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1995
Persistent link: https://www.econbiz.de/10000922750
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