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Die Effizienz der Conjoint-Analyse zur Reduktion von Antwortverzerrungen in demoskopischen Erhebungen
Braun, Christine - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001876055
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Analyzing purchase incidence and brand choice by hazard models
Hruschka, Harald; Stoiber, Helmut; Hamerle, Alfred - In: Operations-Research-Spektrum : Zeitschrift der … 20 (1998) 1, pp. 55-63
Persistent link: https://www.econbiz.de/10001234989
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Nicht- und semiparametrische Markenwahlmodelle im Marketing
Boztuğ, Yasemin; Hildebrandt, Lutz - 1998
Persistent link: https://www.econbiz.de/10000998088
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Mikroökonometrische Modellierung der Markenwahl bei diskontinuierlichem Kaufverhalten
Grammig, Joachim - In: Allgemeines statistisches Archiv : AStA ; journal of … 81 (1997) 4, pp. 362-376
Persistent link: https://www.econbiz.de/10001231813
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The changed face of consumer panel research in the Netherlands
Luijten, A. L. - In: Marketing and research today : the journal of the … 22 (1994) 3, pp. 195-201
Persistent link: https://www.econbiz.de/10001172591
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Scarcity and preference : an experiment on unavailability and product evaluation
Verhallen, Theo W. - In: Journal of economic psychology : research in economic … 15 (1994) 2, pp. 315-331
Persistent link: https://www.econbiz.de/10001165903
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The consumer's perceptual product space
Antonides, Gerrit - 1995
Persistent link: https://www.econbiz.de/10000924029
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An empirical analysis of cross-cultural differences in the consumption and appreciation of late 19th century art
Rijn, Ingrid A. van; Berg, Gerard J. van den - 1995
Persistent link: https://www.econbiz.de/10000924246
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The consumer's perceptual product space
Antonides, Gerrit - 1995
Persistent link: https://www.econbiz.de/10000925509
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A cross-national comparison of consumers' attitudes toward direct marketing and purchase intention
Durvasula, Srinivas; Akhter, Syed H.; Bamossy, Gary J. - 1996
Persistent link: https://www.econbiz.de/10000930027