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Data integration methodologies in market research : an overview

Baker, Ken - In: International journal of market research : JMRS ; the … 49 (2007) 4, pp. 435-447

Persistent link: https://www.econbiz.de/10003541432

Environmental sensitivity and shopping behavior

Grossbart, Sanford L.; Mittelstaedt, Robert A.; Curtis, … - In: Journal of business research : JBR 3 (1975) 4, pp. 281-294

Persistent link: https://www.econbiz.de/10002543703

Fundamentals of marketing research

Smith, Scott M.; Albaum, Gerald - 2005

The nature of marketing research -- Planning for marketing research and the research process -- Research design -- Secondary data and sources -- Information from respondents -- Online marketing research -- Qualitative research and observation -- Experimentation -- General concepts of measurement...

Persistent link: https://www.econbiz.de/10002030705

An optimal contact model for maximizing online panel response rates

Neslin, Scott A.; Novak, Thomas P.; Baker, Kenneth R.; … - In: Management science : journal of the Institute for … 55 (2009) 5, pp. 727-737

Persistent link: https://www.econbiz.de/10003859941

Statistics and significance testing

Harris, Paul; Baker, Ken - In: Market research handbook, (pp. 525-569). 2007

Persistent link: https://www.econbiz.de/10003548807

Exploring interaction in a marketing situation

Albaum, Gerald - In: Journal of marketing research : JMR 4 (1967) 2, pp. 168-172

Persistent link: https://www.econbiz.de/10001816975

Do source and anonymity affect mail survey results?

Albaum, Gerald S. - In: Journal of the Academy of Marketing Science 15 (1987) 3, pp. 74-81

Persistent link: https://www.econbiz.de/10001062779

Marketing handbook

Frey, Albert Wesley (ed.); Albaum, Gerald (contributor) - 1965 - 2. Aufl

Persistent link: https://www.econbiz.de/10000608575

Modern marketing thought

Westing, John Howard; Albaum, Gerald S. - 1975 - 3. ed

Persistent link: https://www.econbiz.de/10000042154

Scientific marketing research

Albaum, Gerald (contributor); Venkatesan, M. (contributor) - 1971

Persistent link: https://www.econbiz.de/10000572204

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