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~subject:"Marktforschung"
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Marketing communications
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Marktforschung
Consumer behaviour
85
Konsumentenverhalten
82
Advertising effects
66
Werbewirkung
66
Belgium
58
Belgien
50
Advertising
41
Werbung
40
Brand management
29
Markenführung
29
Brand image
21
Markenimage
20
Internet marketing
18
Online-Marketing
18
Product Placement
17
Product placement
17
Emotion
15
Marketing management
14
Marketingmanagement
14
Brand
13
Fernsehwerbung
13
Markenartikel
13
Market research
13
Marketing
13
Television advertising
13
Zielgruppe
12
Target group
11
Psychology of advertising
10
Viral marketing
10
Virales Marketing
10
Werbepsychologie
10
Children
9
Theorie
9
Automotive market
8
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8
Kfz-Markt
8
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8
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Geuens, Maggie
7
Pelsmacker, Patrick de
6
Weijters, Bert
4
Dewitte, Siegfried
3
Schillewaert, Niels
3
Dens, Nathalie
2
Vantomme, Delphine
2
Baumgartner, Hans
1
Janssens, Wim
1
Rajabi, Mahdi
1
Spruijt, Nicole
1
Van Kenhove, Patrick
1
Van Tomme, Delphine
1
Van den Bergh, Joeri
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1
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International business, not as usual
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Marketing letters : a journal of research in marketing
1
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
1
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
13
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Beyond labels : segmenting the Gen Z market for more effective marketing
Van den Bergh, Joeri
;
Pelsmacker, Patrick de
;
Worsley, Ben
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10014511542
Saved in:
2
What is wrong with advertising research and how can we fix it?
Pelsmacker, Patrick de
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 835-848
Persistent link: https://www.econbiz.de/10012623894
Saved in:
3
Marktonderzoek in Belgie͏̈ : theorie en praktijk
Spruijt, Nicole
;
Pelsmacker, Patrick de
-
1992
Persistent link: https://www.econbiz.de/10000880852
Saved in:
4
Advertising for extensions : moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 175-189
Persistent link: https://www.econbiz.de/10003976732
Saved in:
5
Marketing research with SPSS
Janssens, Wim
(
contributor
);
Wijnen, Katrien
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003556523
Saved in:
6
International research on attention and memory effects of advertising
Rajabi, Mahdi
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International business, not as usual
,
(pp. 23-41)
.
2011
Persistent link: https://www.econbiz.de/10009489285
Saved in:
7
The proximity effect : the role of inter-item distance on reverse-item bias
Weijters, Bert
;
Geuens, Maggie
;
Schillewaert, Niels
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10003822799
Saved in:
8
Response styles and how to correct them
Weijters, Bert
;
Geuens, Maggie
;
Schillewaert, Niels
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003902480
Saved in:
9
The effect of familiarity with the response category labels on item response to likert scales
Weijters, Bert
;
Geuens, Maggie
;
Baumgartner, Hans
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 368-381
Persistent link: https://www.econbiz.de/10009786431
Saved in:
10
The proximity effect : the role of interitem distance on reverse-item bias
Weijters, Bert
(
contributor
);
Geuens, Maggie
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003802883
Saved in:
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