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Validation of discriminant analysis in marketing research
Crask, Melvin R.; Perreault, William D. - 2007
Persistent link: https://www.econbiz.de/10003541089
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Alternating least squares optimal scaling : analysis of nonmetric data in marketing reserach
Perreault jr., William D.; Young, Forrest W. - In: Journal of marketing research : JMR 17 (1980) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10002624567
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Alternative approaches for interpretation of multiple discriminant analysis in marketing reserach
Perreault jr., William D. - In: Journal of business research : JBR 7 (1979) 2, pp. 151-173
Persistent link: https://www.econbiz.de/10002624578
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Unequal cell sizes in marketing experiments : use of the general linear hypothesis
Perreault jr., William D.; Darden, William R. - In: Journal of marketing research : JMR 12 (1975) 3, pp. 333-342
Persistent link: https://www.econbiz.de/10002624658
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Factors influencing sales call frequency of industrial salespersons
Spiro, Rossan L.; Perreault jr., William D. - In: Journal of business research : JBR 6 (1978) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10002882695
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Classification for market segmentation : an improved linear model for solving problems of arbitratry origin
Darden, William R.; Perreault jr., William D. - In: Management science : journal of the Institute for … 24 (1977) 3, pp. 259-271
Persistent link: https://www.econbiz.de/10002046050
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Reflections on being editor of Journal of Marketing Research, 1982 - 1985
Perreault, William D. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 107-111
Persistent link: https://www.econbiz.de/10010349008