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Brand loyalty, what, where, how much?
Cunningham, Ross M. - In: Harvard business review : HBR 34 (1956) 1, pp. 116-128
Persistent link: https://www.econbiz.de/10002044854
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Recent development in marketing statistics
Cunningham, Ross M. - In: Bulletin of the International Statistical Institute (1947), pp. 161-170
Persistent link: https://www.econbiz.de/10002044875
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Industrial marketing
Alexander, Ralph S.; Cross, James S.; Cunningham, Ross M. - 1958 - 3. print.
Persistent link: https://www.econbiz.de/10003465900
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Industrial marketing
Alexander, Ralph S.; Cross, James S.; Cunningham, Ross M. - 1961
Persistent link: https://www.econbiz.de/10014374032