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How marketers can better understand consumers
Barbera, Priscilla A. La; Rosenberg, Larry J. - In: MSU business topics 28 (1980) 1, pp. 29-36
Persistent link: https://www.econbiz.de/10002265014
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The marketing researcher as a decision maker : myth or reality?
Small, Robert J.; Rosenberg, Larry J. - In: Journal of marketing 39 (1975) 1, pp. 2-7
Persistent link: https://www.econbiz.de/10002825106
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The roots of marketing strategy : a collection of pre-1950 readings
Rosenberg, Larry J. (contributor) - 1978 - Repr
Persistent link: https://www.econbiz.de/10001367259
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Word-of-mouth processes in the diffusion of a major technological innovation
Czepiel, John A. - In: Journal of marketing research : JMR 11 (1974) 2, pp. 172-180
Persistent link: https://www.econbiz.de/10002055149