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Marketing management
Davis, Kenneth Rexton - 1966 - 2. ed.
Persistent link: https://www.econbiz.de/10002076067
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The industrial salesman as a source of market information
Webster jr., Frederick E. - In: Business horizons 8 (1965) 1, pp. 77-82
Persistent link: https://www.econbiz.de/10002990842
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A general model for understanding organizational buying behavior
Webster jr., Frederick E.; Wind, Yoram - In: Journal of marketing 36 (1972) 2, pp. 12-19
Persistent link: https://www.econbiz.de/10002990835
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Model-building in marketing research
Massy, William F.; Webster jr., Frederick E. - In: Journal of marketing research : JMR 1 (1964) 2, pp. 9-13
Persistent link: https://www.econbiz.de/10002429517
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Readings in sales force management
Davis, Kenneth R. (contributor);  … - 1968
Persistent link: https://www.econbiz.de/10001807566