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Marketing research and analysis
Brown, Lyndon O.; Beik, Leland L. - 1969 - 4. ed
Persistent link: https://www.econbiz.de/10001829951
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Mapping market mobility : psychographic profiles and media exposure
Darden, William R.; French, Warren A.; Howell, Roy D. - In: Journal of business research : JBR 7 (1979) 1, pp. 51-74
Persistent link: https://www.econbiz.de/10002046096
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Response to consumerism : how change is perceived by both sides
Barksdale, Hiram C.; French, Warren A. - In: MSU business topics 23 (1975) 2, pp. 55-67
Persistent link: https://www.econbiz.de/10001877795