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Zeitungen im Medienmarkt der Zukunft : eine betriebswirtschaftliche Untersuchung
Witte, Eberhard - 1984
Persistent link: https://www.econbiz.de/10000071368
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Advertising management
Aaker, David A. (ed.); Myers, John G. (contributor) - 1975
Persistent link: https://www.econbiz.de/10000055005
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Advertising procedure
Kleppner, Otto - 1966 - 5. ed
Persistent link: https://www.econbiz.de/10002216732
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Principles of advertising
Wirsig, Woodrow (contributor) - 1963
Persistent link: https://www.econbiz.de/10003153254
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Marketing in Mexico
Hendon, Donald W. - In: Texas business review 49 (1975) 11, pp. 257-261
Persistent link: https://www.econbiz.de/10002797739
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A stochastic dynamic model of market response to media scheduling
Zufryden, Fred S. - 1971
Persistent link: https://www.econbiz.de/10003033769
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Purchase sequence responses : innovators vs. non-innovators
Robertson, Thomas S. - In: Journal of advertising research 8 (1968) 1, pp. 47-52
Persistent link: https://www.econbiz.de/10002703875
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Attitude change, media and word of mouth
Day, George S. - In: Journal of advertising research 11 (1971) 6, pp. 31-40
Persistent link: https://www.econbiz.de/10002061291