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The development of early thought in marketing and promotion
Kelley, William T. - In: Journal of marketing 21 (1956) 1, pp. 62-67
Persistent link: https://www.econbiz.de/10002232451
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Marketing research: management and methods
Wentz, Walter B. - 1972
Persistent link: https://www.econbiz.de/10000556155
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Marketing research : its function, scope, and method
Phelps, Dudley Maynard - 1937
Persistent link: https://www.econbiz.de/10000399119
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Konzeptionelle und methodische Probleme in der interkulturellen Management- und Marketingforschung
Holzmüller, Hartmut H. - 1995
Persistent link: https://www.econbiz.de/10000543182
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Business research
Murdick, Robert G.; Cooper, Donald R. - 1982
Persistent link: https://www.econbiz.de/10000043054
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Do data characteristics change according to the number of scale points used? : an experiment using 5-point, 7-point and 10-point scales
Dawes, John - In: International journal of market research : JMRS ; the … 50 (2008) 1, pp. 61-77
Persistent link: https://www.econbiz.de/10003714061
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Grundlagen von Prognosen
Wöller, Rolf - 2008
Persistent link: https://www.econbiz.de/10003767406
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Ilośiowe i jakościowe metody badania rynku : pomiar i jego skuteczność
Garczarczyk, Józef (contributor) - 2006
Persistent link: https://www.econbiz.de/10003332042
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Social piloting as testing methodology for media innovations
Tasch, Andreas E.; Fredberg, Tobias - In: Management and innovation in the media industry, (pp. 241-261). 2008
Persistent link: https://www.econbiz.de/10003791383
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Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.; Agarwal, James; Peterson, Mark A. - 2009
Persistent link: https://www.econbiz.de/10003794173