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Cases for analysis in marketing
Talarzyk, W. W.; Talarzyk, W. Wayne - 1977
Persistent link: https://www.econbiz.de/10000680448
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Contemporary cases in consumer behavior
Blackwell, Roger D.; Engel, James F.; Talarzyk, W. W. - 1985 - Rev. ed
Persistent link: https://www.econbiz.de/10000702468
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Applying the marketing concept to design new products
Ginter, James L.; Talarzyk, W. Wayne - In: Journal of business research : JBR 6 (1978) 1, pp. 51-66
Persistent link: https://www.econbiz.de/10002454815
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The influence of package copy claims on consumer product evaluations
Dean, Michael L.; Engel, James F.; Talarzyk, W. Wayne - In: Journal of marketing 36 (1972) 2, pp. 34-39
Persistent link: https://www.econbiz.de/10002066747
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The multivariate revolution in marketing research
Sheth, Jagdish N. - 2009
Persistent link: https://www.econbiz.de/10003794433
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A factor analytical model of brand loyalty
Sheth, Jagdish N. - In: Journal of marketing research : JMR 5 (1968) 4, pp. 395-404
Persistent link: https://www.econbiz.de/10002821019
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The multivariate revolution in marketing research
Sheth, Jagdish N. - In: Journal of marketing 35 (1971) 1, pp. 13-19
Persistent link: https://www.econbiz.de/10002824991
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The surpluses and shortages in consumer behavior theory and research
Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 7 (1979) 4, pp. 414-427
Persistent link: https://www.econbiz.de/10002825123
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Multivariate methods for market and survey research
Sheth, Jagdish N. (contributor) - 1977
Persistent link: https://www.econbiz.de/10000329793
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The theory of buyer behavior
Howard, John A.; Sheth, Jagdish N. - 1969
Persistent link: https://www.econbiz.de/10000054359