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Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram - 2011
Persistent link: https://www.econbiz.de/10009270370
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Prediction of new product performance : an analytical approach
Claycamp, Henry J.; Liddy, Lucien E. - In: Journal of marketing research : JMR 6 (1969) 4, pp. 414-420
Persistent link: https://www.econbiz.de/10002007702
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Industrial buying behavior : source loyalty in the purchase of industrial components
Wind, Yoram - 1967
Persistent link: https://www.econbiz.de/10003012249
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Industrial source loyalty
Wind, Yoram - In: Journal of marketing research : JMR 7 (1970) 4, pp. 450-457
Persistent link: https://www.econbiz.de/10003012258
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A new procedure for concept evaluation
Wind, Yoram - In: Journal of marketing 37 (1973) 4, pp. 2-11
Persistent link: https://www.econbiz.de/10003012486
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The role of marketing in Israel
Wind, Yoram - In: Journal of marketing 31 (1967) 2, pp. 53-57
Persistent link: https://www.econbiz.de/10003012685
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Organizational buying behavior
Webster, Frederick E.; Wind, Yoram - 1972
Persistent link: https://www.econbiz.de/10000050221
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Market segmentation
Frank, Ronald E.; Massy, William F.; Wind, Yoram - 1972
Persistent link: https://www.econbiz.de/10000050370
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Behavioral models for market analysis : foundations for marketing action
Nicosia, Francesco M. (contributor); Wind, Yoram (contributor) - 1977
Persistent link: https://www.econbiz.de/10000053321
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Multiattribute decisions in marketing : a measurement approach
Green, Paul E.; Wind, Yoram - 1973
Persistent link: https://www.econbiz.de/10000055706