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A comparison of alternative specifications of market share models

Leeflang, P. S. H. - In: Modeling for government and business : essays in honor …, (pp. 247-281). 1977

Persistent link: https://www.econbiz.de/10002236008

Planning en forecasting in marketing

Leeflang, P. S. H. - In: Maandblad voor accountancy en bedrijfshuishoudkunde : mab 56 (1982) 6/7, pp. 289-307

Persistent link: https://www.econbiz.de/10002236145

Asymmetric market share modeling with many competitive items using market level scanner data

Foekens, Eijte W.; Leeflang, Peter; Wittink, Dick R. - 1992

Persistent link: https://www.econbiz.de/10000834438

Comparing scanner data with traditional store audit data

Foekens, Eijte W.; Leeflang, Peter - 1991

Persistent link: https://www.econbiz.de/10000811282

Testing causality between marketing variables using scanner data

Bult, Jan R.; Leeflang, Peter; Wittink, Dick R. - 1991

Persistent link: https://www.econbiz.de/10000818031

Does competitive entry structurally change key marketing metrics?

Kornelis, Marcel; Dekimpe, Marnik G.; Leeflang, Peter - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 173-182

Persistent link: https://www.econbiz.de/10003809032

Modeling market response : trends and developments

Leeflang, Peter; Hunneman, Auke - In: Marketing : journal of research and management 6 (2010) 1, pp. 71-80

Persistent link: https://www.econbiz.de/10003976434

Modeling markets : analyzing marketing phenomena and improving marketing decision making

Leeflang, Peter; Wieringa, Jaap E.; Bijmolt, Tammo H. A.; … - 2015

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the...

Persistent link: https://www.econbiz.de/10011308726

Mathematical response models in marketing, based on Markovian consumer behaviour models

Leeflang, P. S. H.; Koerts, J. - 1973

Persistent link: https://www.econbiz.de/10002236074

Predicting advertising expenditures using intention surveys

Alsem, Karel Jan - In: International journal of forecasting 10 (1994) 2, pp. 327-337

Persistent link: https://www.econbiz.de/10001172399