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~subject:"Marktforschung"
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Marktforschung
Werbung
13,854
Advertising
9,788
Verbraucher
5,489
Werbewirkung
3,797
Advertising effects
3,741
Konsumentenverhalten
3,539
Consumer behaviour
3,529
Theorie
1,990
Theory
1,933
Online-Marketing
1,803
Internet marketing
1,794
Deutschland
1,492
Consumers
1,236
Wirtschaftliches Verhalten
1,234
USA
1,211
Vereinigte Staaten
1,004
Marketing
984
United States
953
Markenführung
773
Brand management
769
Marketingmanagement
714
Germany
703
Marketing management
693
advertising
648
Social Web
584
Social web
583
Markenartikel
573
Preismanagement
508
Pricing strategy
505
Markenimage
471
Wettbewerb
459
Brand image
455
Verbraucherverhalten
444
Brand
380
Zielgruppe
367
Großbritannien
355
Target group
349
Spieltheorie
336
Competition
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4
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3
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3
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3
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3
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3
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3
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2
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2
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2
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2
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1
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1
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Robertson, Thomas S.
7
Eisend, Martin
6
Koschnick, Wolfgang J.
6
Wind, Yoram
6
Day, Ralph L.
5
Aaker, David A.
4
Bass, Frank M.
4
Davis, Harry L.
4
Frank, Ronald E.
4
Katona, George
4
Kernan, Jerome B.
4
Kollat, David T.
4
Massy, William F.
4
Ward, Scott
4
Zaltman, Gerald
4
Andreasen, Alan R.
3
Blattberg, Robert C.
3
Britt, Steuart Henderson
3
Day, George S.
3
Ehrenberg, A. S. C.
3
Engel, James F.
3
Green, Paul E.
3
Howard, John A.
3
Hughes, G. David
3
Jones, J. Morgan
3
Juster, F. Thomas
3
Kassarjian, Harold H.
3
Linden, Fabian
3
Mazze, Edward M.
3
Montgomery, David B.
3
Morrison, Donald G.
3
Sen, Subrata K.
3
Sturdivant, Frederick D.
3
Wiswede, Günter
3
Woodside, Arch G.
3
Zahn, Ernest
3
Adler, Lee
2
Akerele, Adebayo
2
Alpert, Mark I.
2
Anderson jr, W. Thomas
2
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American Marketing Association
6
Advertising Research Foundation
3
Europäische Kommission / Generaldirektion Justiz und Verbraucher
3
Alabama / State Highway Dept
2
Alabama Highway Research Group
2
Deutsche Gesellschaft für Psychologie
2
Forschungsgruppe Konsum und Verhalten
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
American Economic Association
1
American Management Association
1
American Marketing Association conferences, '66/'77
1
American Marketing Association with publication sponsorship by the Marketing Science Institute
1
Arthur D. Little, Inc
1
Association for Consumer Research
1
Association for the Study of the Grants Economy, New Orleans, 27.12.1971
1
Association of Reserve City Bankers
1
Axel Springer Verlag, Marketing Anzeigen
1
British Market Research Bureau, ltd
1
Brookings Institution
1
Bundesverband der Deutschen Industrie
1
C. E. S. P.
1
Committee on Advertising
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschen Komitee der AIESEC e. V.
1
Deutschland / Bundeswehr / Universität München / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbes. Öffentliche Verwaltungen und Öffentliche Unternehmen
1
Esomar
1
European Society for Opinion and Marketing Research
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Governor
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
Ifak-Institut für Absatzforschung, Wiesbaden
1
Informationsring Kreditwirtschaft
1
Infratest-Institut, München
1
Institut zur Förderung Öffentlicher Angelegenheiten
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Marketing-Seminar des Deutschen Komitees der AIESEC e. V. = Association internationale des etudiants en sciences economiques et commerciales, in Wiesbaden, 7.-16.7.1961
1
Internationales Arbeitsamt
1
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Published in...
All
Journal of marketing research : JMR
46
Journal of marketing
23
Journal of retailing
19
Journal of advertising research
12
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
The journal of business : B
9
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Journal of business research : JBR
7
European marketing research review
6
Journal of the Academy of Marketing Science
6
Prentice-Hall international series in management
5
Journal of advertising : official publication of the American Academy of Advertising
4
The Wiley marketing series
4
Betriebswirtschaftliche Schriften : BWS
3
Business horizons
3
Die Betriebswirtschaft : DBW
3
European Advertising Academy
3
Gabler Edition Wissenschaft
3
Holt, Rinehart and Winston marketing series
3
International economic review
3
International journal of advertising : the quarterly review of marketing communications
3
International's series in marketing
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Know-how to use
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
Management science : journal of the Institute of Management Sciences ; application and theory
3
Marketing : neue Ergebnisse aus Forschung und Praxis
3
Southern economic journal
3
SpringerLink / Bücher
3
The American economic review
3
The American journal of economics and sociology
3
A century of marketing
2
Alabama highway research. HPR report
2
Business record / The Conference Board
2
California management review
2
Esomar congress
2
Europäische Hochschulschriften / 5
2
Harvard business review : HBR
2
International journal of advertising : the review of marketing communications
2
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Source
All
ECONIS (ZBW)
726
USB Cologne (EcoSocSci)
6
ArchiDok
3
Showing
1
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10
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735
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date (oldest first)
1
Data analytic techniques for consumer economics
Selvanathan, Eliyathamby Antony
-
1987
Persistent link: https://www.econbiz.de/10000751629
Saved in:
2
Motivation research and marketing management
Newman, Joseph William
-
1957
Persistent link: https://www.econbiz.de/10000674516
Saved in:
3
Contemporary perspectives in consumer research
Lutz, Richard J.
(
ed.
)
-
1981
Persistent link: https://www.econbiz.de/10000052801
Saved in:
4
Market research and consumer attitudes
Nelson, Elizabeth
- In:
Marketing and the consumer movement
,
(pp. 88-96)
.
1978
Persistent link: https://www.econbiz.de/10003639420
Saved in:
5
Long-range weather forecasting (3 years) and its application to market research
Viart, René
;
Roquetanière, Henri
- In:
European marketing research review
1
(
1966
)
2
,
pp. 43-55
Persistent link: https://www.econbiz.de/10003664867
Saved in:
6
Psychological research on consumer behavior
Lundstedt, Sven
(
contributor
)
-
1964
-
[4. print]
Persistent link: https://www.econbiz.de/10003621787
Saved in:
7
Das Konsumentenverhalten : Grundlagen für die Marktforschung
Müller-Hagedorn, Lothar
-
1986
Persistent link: https://www.econbiz.de/10009701286
Saved in:
8
Uvod do psychologie trhu
Rejmǎnek, Evžen
-
1966
Persistent link: https://www.econbiz.de/10003660001
Saved in:
9
The Black consumer : dimensions of behavior and strategy
Joyce, George
(
compiler
);
Govoni, Norman A. P.
(
contributor
)
-
1971
-
[1st ed.]
Persistent link: https://www.econbiz.de/10000548120
Saved in:
10
Management perspectives in marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
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