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Marktforschung
New product development
12
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6
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Im, Subin
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Houston, Mark B.
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Hussain, Mahmood
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Beyond Hofstede : culture frameworks for global marketing and management
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ECONIS (ZBW)
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Does innate consumer innovativeness relate to new product/service adoption behavior? : the intervening role of social learning via vicarious innovativeness
Im, Subin
;
Mason, Charlotte H.
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 63-75
Persistent link: https://www.econbiz.de/10003485138
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2
Testing interaction effects of the dimensions of market orientation on marketing program creativity
Im, Subin
;
Hussain, Mahmood
;
Sengupta, Sanjit
- In:
Journal of business research : JBR
61
(
2008
)
8
,
pp. 859-867
Persistent link: https://www.econbiz.de/10003736760
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3
Culture theories in global marketing : a literature-based assessment
Nakata, Cheryl
;
Izberk-Bilgin, Elif
- In:
Beyond Hofstede : culture frameworks for global …
,
(pp. 61-77)
.
2009
Persistent link: https://www.econbiz.de/10003864759
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