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~subject:"Marktforschung"
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Marktforschung
Measurement
5
Messung
3
USA
3
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2
Marketing
2
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2
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2
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2
Absatzpolitik
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Howell, Roy D.
3
Burnett, John
1
Darden, William R.
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Franke, George R.
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French, Warren A.
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Lee, Nick
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Preacher, Kristopher J.
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Rigdon, Edward E.
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European journal of marketing : EJM
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Journal of business research : JBR
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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On the meaning and measurement of religiosity in consumer research
Wilkes, Robert E.
- In:
Journal of the Academy of Marketing Science
14
(
1986
)
1
,
pp. 47-56
Persistent link: https://www.econbiz.de/10001045547
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2
Mapping market mobility : psychographic profiles and media exposure
Darden, William R.
;
French, Warren A.
;
Howell, Roy D.
- In:
Journal of business research : JBR
7
(
1979
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10002046096
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3
Avoiding measurement dogma : a response to Rossiter : commentary
Rigdon, Edward E.
;
Preacher, Kristopher J.
;
Lee, Nick
; …
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1589-1600
Persistent link: https://www.econbiz.de/10009539451
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