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Innovation im Handel
Trommsdorff, Volker (ed.) - 1998
Persistent link: https://www.econbiz.de/10000672702
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Verbundorientierte Warenkorbanalyse mit POS-Daten
Buhr, Carl-Christian - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003350246
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Strategiekompass für den Einzelhandel : aktuelle Daten für die erfolgreiche Marktbearbeitung
Hölper, Sabine - 2002
Persistent link: https://www.econbiz.de/10004715493
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Verbraucherpanel : Informationen als Grundlage für Marketingentscheidungen im Einzelhandel
Weissman, Arnold - 1983
Persistent link: https://www.econbiz.de/10013378474
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Marketing letters : a journal of research in marketing
Dordrecht [u.a.] : Springer; 1989-2004: Dordrecht : Kluwer - 1.1989/90 -
Persistent link: https://www.econbiz.de/10000491230
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Handbook of marketing research
Ferber, Robert (contributor) - 1974
Persistent link: https://www.econbiz.de/10000050226