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Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits

Lang, Stefan; Steiner, Winfried J.; Weber, Anett; … - In: European journal of operational research : EJOR 246 (2015) 1, pp. 232-241

Persistent link: https://www.econbiz.de/10011341652

Zur Berücksichtigung von Heterogenität versus funktionaler Flexibilität in Absatzreaktionsmodellen : eine empirische Studie auf Basis von Handelsdaten

Weber, Anett; Steiner, Winfried J. - In: Journal of business economics : JBE 82 (2012) 12, pp. 1337-1365

Persistent link: https://www.econbiz.de/10009685369

Produktliniengestaltung mit genetischen Algorithmen

Steiner, Winfried J.; Hruschka, Harald - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 54 (2002) 7, pp. 575-601

Persistent link: https://www.econbiz.de/10001710097

Hierarchical bayes conjoint choice models : model framework, Bayesian inference, model selection, and interpretation of estimation results

Goeken, Nils; Kurz, Peter; Steiner, Winfried J. - In: Marketing : ZFP ; journal of research and management 43 (2021) 3, pp. 49-66

Persistent link: https://www.econbiz.de/10012817650

Using hierarchical Bayes draws for improving shares of choice predictions in conjoint simulations : a study based on conjoint choice data

Hein, Maren; Goeken, Nils; Kurz, Peter; Steiner, Winfried J. - In: European journal of operational research : EJOR 297 (2022) 2, pp. 630-651

Persistent link: https://www.econbiz.de/10013259868

Latent class conjoint choice models : a guide for model selection, estimation, validation, and interpretation of results

Paetz, Friederike; Hein, Maren; Kurz, Peter; Steiner, … - In: Marketing : ZFP ; journal of research and management 41 (2019) 4, pp. 3-20

Persistent link: https://www.econbiz.de/10012149198

A Probabilistic One-Step Approach to the Optimal Product Line Design Problem Using Conjoint and Cost Data

Steiner, Winfried J.; Hruschka, Harald - 2010

Designing and pricing new products is one of the most critical activities for a firm, and it is well-known that taking into account consumer preferences for design decisions is essential for products later to be successful in a competitive environment (e.g., Urban and Hauser 1993). Consequently,...

Persistent link: https://www.econbiz.de/10014033607

Dynamic pricing using flexible heterogeneous sales response models

Aschersleben, Philipp; Steiner, Winfried J. - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 29-72

Persistent link: https://www.econbiz.de/10014519153