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Using single-item measures for construct measurement in management research : conceptual issues and application guidelines
Fuchs, Christoph; Diamantopoulos, Adamantios - In: Die Betriebswirtschaft : DBW 69 (2009) 2, pp. 195-210
Persistent link: https://www.econbiz.de/10003821630
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Dealing with missing data in surveys and databases
Vriens, Marco; Sinharay, Sandip - In: The handbook of marketing research : uses, misuses, and …, (pp. 178-191). 2006
Persistent link: https://www.econbiz.de/10003420112
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Assessing measurement invariance of ordinal indicators in cross-national research
Temme, Dirk - In: International advertising and communication : current …, (pp. 455-472). 2006
Persistent link: https://www.econbiz.de/10003378210
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Concept testing new products : errors vs. segmenting variables
Poczter, Abram - In: The journal of applied business research 29 (2013) 2, pp. 545-552
Persistent link: https://www.econbiz.de/10009731303
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Special issue: Reinquiries in advertising research
Eisend, Martin (ed.); Franke, George R. (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011453830
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Reinquiries in advertising research
Eisend, Martin; Franke, George R.; Leigh, James H. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10011453831
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Informationslücken im Entscheidungsprozess und Marktinformationen : Fehlerquellen in empirischen Studien und Konsequenzen für die Ableitung von Entscheidungen
Helm, Roland - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 34 (2005) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10002507989
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Statistical Noise or Valuable Information : The Role of Extreme Cases in Marketing Research
Pirker, Clemens - 2009
Contemporary marketing research is dominated by empirical studies and quantitative methods for data analysis. In … question. He documents how published marketing research in leading journals approaches the problem in very pragmati …
Persistent link: https://www.econbiz.de/10013521270
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Statistical noise or valuable information : the role of extreme cases in marketing research
Pirker, Clemens - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003842443