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Positive consumer contagion : responses to attractive others in a retail context

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It's the mind-set that matters : the role of construal level and message framing in influencing consumer efficacy and conservation behaviors

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Managerial empathy facilitates egocentric predictions of consumer preferences

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Focus! : creative success is enjoyed through restricted choice

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Positive Consumer Contagion : Responses to Attractive Others in a Retail Context

Argo, Jennifer; Dahl, Darren W.; Morales, Andrea - 2013

This research examines the impact of attractiveness on consumers during a consumption experience. Specifically, it examines the effects of an attractive social influence in the context of touching and contamination of store products by investigating how consumers respond when they see attractive...

Persistent link: https://www.econbiz.de/10014157713