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Demand analysis for marketing decisions
Hughes, George David; Hughes, G. David - 1973 - 1. print.
Persistent link: https://www.econbiz.de/10000050689
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Was bringen Markttests?
Klompmaker, Jay E.; Hughes, G. David; Haley, Russel I. - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1983) 2, pp. 77-85
Persistent link: https://www.econbiz.de/10003568782
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Buyer/consumer information processing
Hughes, G. David (contributor); Ray, Michael L. (contributor) - 1974
Persistent link: https://www.econbiz.de/10003084248
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A computer-controlled experiment in consumer behavior
Hughes, G. David; Naert, Philippe A. - In: The journal of business : B 43 (1970) 3, pp. 354-372
Persistent link: https://www.econbiz.de/10003049050
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Simultaneous concept testing with computer-controlled experiments
Hughes, G. David; Guerrero, Jose L. - In: Journal of marketing 35 (1971) 1, pp. 28-33
Persistent link: https://www.econbiz.de/10003049093
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Testing cognitive models through computer-controlled experiments
Hughes, G. David; Guerrero, Jose L. - In: Journal of marketing research : JMR 8 (1971) 3, pp. 291-297
Persistent link: https://www.econbiz.de/10003049100