//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marktforschung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Perspectives on Information Ov...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marktforschung
Consumer behaviour
12
Konsumentenverhalten
12
Theorie
11
Theory
11
Markenartikel
6
Verbraucher
6
Markenrecht
3
Markentreue
3
Trademark law
3
Aufsatzsammlung
2
Brand loyalty
2
Informationsverhalten
2
Kaufentscheidung
2
Management
2
Markenpolitik
2
Markenwahl
2
Purchase decision
2
Rationality
2
Rationalität
2
Risiko
2
Risk
2
Vereinigte Staaten
2
Advertising effects
1
Advertising regulation
1
Anzeige
1
Brand management
1
Forschungsmethode
1
Information
1
Information behaviour
1
Kaufverhalten
1
Markenführung
1
Massenmedien
1
Perception
1
Performance measurement
1
Performance-Messung
1
Product information
1
Product quality
1
Produktbewertung
1
Produktinformation
1
more ...
less ...
Type of publication
All
Article
2
Language
All
Undetermined
2
Author
All
Jacoby, Jacob
2
Kohn, Carol A.
1
Speller, Donald E.
1
Published in...
All
Journal of marketing
1
Journal of marketing research : JMR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer research : a state of the art review ; how valid and useful are all our consumer behavior research findings?
Jacoby, Jacob
- In:
Journal of marketing
42
(
1978
)
2
,
pp. 87-96
Persistent link: https://www.econbiz.de/10003060856
Saved in:
2
Brand choice behavior as a function of information load
Jacoby, Jacob
;
Speller, Donald E.
;
Kohn, Carol A.
- In:
Journal of marketing research : JMR
11
(
1974
)
1
,
pp. 63-69
Persistent link: https://www.econbiz.de/10003060838
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->