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Special issue: Reinquiries in advertising research
Eisend, Martin (ed.); Franke, George R. (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011453830
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Reinquiries in advertising research
Eisend, Martin; Franke, George R.; Leigh, James H. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10011453831
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Correspondence analysis : graphical representation of categorical data in marketing research
Hoffman, Donna L. - In: Journal of marketing research : JMR 23 (1986) 3, pp. 213-227
Persistent link: https://www.econbiz.de/10001011974
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Evaluating measures through data quantification : applying dual scaling to an advertising copytest
Franke, George R. - In: Journal of business research : JBR 13 (1985) 1, pp. 61-69
Persistent link: https://www.econbiz.de/10001021740
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Avoiding measurement dogma : a response to Rossiter : commentary
Rigdon, Edward E.; Preacher, Kristopher J.; Lee, Nick; … - In: European journal of marketing : EJM 45 (2011) 11/12, pp. 1589-1600
Persistent link: https://www.econbiz.de/10009539451