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~subject:"Marktforschung"
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Marktforschung
New product development
29
Produktentwicklung
28
Innovation management
24
Innovationsmanagement
24
Innovation
23
Marketingmanagement
10
Marketing management
9
Relationship marketing
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Marketing
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Großbritannien
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English
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Diamantopoulos, Adamantios
2
Hart, Susan
2
Hultink, Erik J.
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Creusen, Mariëlle
1
Eling, Katrin
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Robben, Henry S.
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Fundamentals of marketing research ; Vol. 1
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
The nature and scope of marketing research
1
Working papers / Centre for Market driven Innovations : WP
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ECONIS (ZBW)
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Coice of consumer research methods in the front end of new product development
Creusen, Mariëlle
;
Hultink, Erik J.
;
Eling, Katrin
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
1
,
pp. 81-104
Persistent link: https://www.econbiz.de/10009716394
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2
Predicting new product success and failure : the impact of launch strategy and market characteristics
Hultink, Erik J.
-
1994
Persistent link: https://www.econbiz.de/10013421278
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3
Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan
;
Diamantopoulos, Adamantios
-
2009
Persistent link: https://www.econbiz.de/10003794200
Saved in:
4
Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan
;
Diamantopoulos, Adamantios
-
2007
Persistent link: https://www.econbiz.de/10003538156
Saved in:
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