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Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E.
- In:
European journal of operational research : EJOR
41
(
1989
)
2
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pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
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Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
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pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
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