//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marktforschung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Antecedents and Consequences o...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marktforschung
Marketing
14
USA
10
Strategisches Management
9
Consumer behaviour
8
Konsumentenverhalten
8
Marketing management
8
Marketingmanagement
8
United States
7
Business ethics
6
Meta-Analyse
6
Meta-analysis
6
Unternehmensethik
6
Beziehungsmarketing
4
Digitalisierung
4
Digitization
4
Innovation
4
Market research
4
Relationship marketing
4
Verbraucher
4
Vereinigte Staaten
4
Arbeitsleistung
3
Customer satisfaction
3
EU countries
3
EU-Staaten
3
Job performance
3
Kapitalismus
3
Kundenzufriedenheit
3
Salespeople
3
Students
3
Studierende
3
Theorie
3
Theory
3
Verkaufspersonal
3
Absatzplanung
2
Absatzpolitik
2
Arbeitspsychologie
2
Arbeitszufriedenheit
2
Aufsatzsammlung
2
Außendienst
2
more ...
less ...
Type of publication
All
Article
8
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Lehrbuch
1
Textbook
1
Language
All
Undetermined
6
English
5
Author
All
Peterson, Robert A.
11
Albaum, Gerald S.
1
Alpert, Mark I.
1
Beltramini, Richard F.
1
Jeong, Jaeseok
1
Kerin, Roger A.
1
Liszt, Howard
1
Pennington, Allan L.
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
2
Fundamentals of marketing research ; Vol. 4
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
Mississippi Valley journal of business and economics : a publ. of the Division of Business and Economic Research, College of Business Administration, University of New Orleans
1
Review of marketing : 1981
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing research
Peterson, Robert A.
-
1988
-
2. ed
Persistent link: https://www.econbiz.de/10000760551
Saved in:
2
Marketing research
Peterson, Robert A.
-
1982
Persistent link: https://www.econbiz.de/10000055155
Saved in:
3
Market structuring by sequential cluster analysis
Peterson, Robert A.
- In:
Journal of business research : JBR
2
(
1974
),
pp. 249-264
Persistent link: https://www.econbiz.de/10002663660
Saved in:
4
Marketing research
Peterson, Robert A.
-
1988
-
2. ed.
Persistent link: https://www.econbiz.de/10009587905
Saved in:
5
Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance
Peterson, Robert A.
;
Jeong, Jaeseok
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 677-690
Persistent link: https://www.econbiz.de/10008779107
Saved in:
6
A meta-analysis of effect sizes in consumer behavior experiments
Peterson, Robert A.
;
Albaum, Gerald S.
;
Beltramini, …
-
2007
Persistent link: https://www.econbiz.de/10003540639
Saved in:
7
Interest patterns and product preferences : an exploratory analysis
Pennington, Allan L.
;
Peterson, Robert A.
- In:
Journal of marketing research : JMR
6
(
1969
)
3
,
pp. 284-290
Persistent link: https://www.econbiz.de/10002623459
Saved in:
8
Concept testing : some experimental evidence
Peterson, Robert A.
;
Liszt, Howard
- In:
Mississippi Valley journal of business and economics : …
7
(
1971/72
)
3
,
pp. 84-88
Persistent link: https://www.econbiz.de/10002663640
Saved in:
9
The quality of self-report data : review and synthesis
Peterson, Robert A.
;
Kerin, Roger A.
- In:
Review of marketing : 1981
,
(pp. 5-20)
.
1981
Persistent link: https://www.econbiz.de/10002663760
Saved in:
10
On the interpretation of canonical analysis
Alpert, Mark I.
;
Peterson, Robert A.
- In:
Journal of marketing research : JMR
9
(
1972
)
2
,
pp. 187-192
Persistent link: https://www.econbiz.de/10001821695
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->