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Market orientation : reflections on field-based, discovery-oriented research
Carpenter, Gregory S.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 13-19
Persistent link: https://www.econbiz.de/10011741530
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Market intelligence dissemination practices
Gebhardt, Gary F.
;
Farrelly, Francis J.
;
Conduit, Jodie
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 72-90
Persistent link: https://www.econbiz.de/10012175998
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Readings on market driving strategies : towards a new theory of competitive advantage
Carpenter, Gregory S.
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10004331342
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Qualitative inquiry in marketing and consumer research
Sherry, John F.
;
Kozinets, Robert V.
- In:
Kellogg on marketing
,
(pp. 165-194)
.
2001
Persistent link: https://www.econbiz.de/10001612983
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