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Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K. (contributor);  … - Winter Marketing Educators' Conference <2014, Orlando, Fla.> - 2014
Persistent link: https://www.econbiz.de/10010404712
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Validation of discriminant analysis in marketing research
Crask, Melvin R.; Perreault, William D. - 2007
Persistent link: https://www.econbiz.de/10003541089
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Reflections on being editor of Journal of Marketing Research, 1982 - 1985
Perreault, William D. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 107-111
Persistent link: https://www.econbiz.de/10010349008
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"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P. (contributor);  … - 2000
Persistent link: https://www.econbiz.de/10001796334
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Identifying interurban shoppers : multiproduct purchase patterns and segmentation profiles
Darden, William R.; Perreault, William D. - In: Journal of marketing research : JMR 13 (1976) 1, pp. 51-60
Persistent link: https://www.econbiz.de/10002046080