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Marktforschung
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Re-interpreting marketing's role in the study of the Asian consumer
Ho, Foo Nin
;
Wong, Jared
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 170-180)
.
2022
Persistent link: https://www.econbiz.de/10013502454
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Analytic approaches to product and marketing planning : The second conference
Srivastava, Rajendra K.
(
ed.
);
Shocker, Allan D.
(
contributor
)
-
1982
Persistent link: https://www.econbiz.de/10000023898
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