//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marktforschung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marktforschung
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Theorie
9,896
Theory
9,713
Brand management
9,591
Markenführung
9,543
Youth
9,267
Markenartikel
9,229
Relationship marketing
9,173
Beziehungsmarketing
9,144
Jugendliche
9,009
Brand
8,189
Brand image
7,433
Markenimage
7,414
USA
6,309
United States
5,853
Customer satisfaction
5,715
Online-Handel
5,628
Online retailing
5,616
Kundenzufriedenheit
5,556
Deutschland
5,533
Social Web
5,041
Social web
5,037
Online-Marketing
4,681
Internet marketing
4,670
Germany
4,607
Einzelhandel
4,432
Service quality
4,429
Dienstleistungsqualität
4,381
Retail trade
4,380
Werbewirkung
3,834
Advertising effects
3,784
Electronic Commerce
3,666
Verbraucherverhalten
3,598
Experiment
3,572
E-commerce
3,557
Advertising
3,295
Werbung
3,282
Emotion
3,267
Pricing strategy
2,978
more ...
less ...
Online availability
All
Undetermined
331
Free
171
Type of publication
All
Article
1,110
Book / Working Paper
745
Journal
19
Type of publication (narrower categories)
All
Article in journal
821
Aufsatz in Zeitschrift
821
Aufsatz im Buch
239
Book section
239
Hochschulschrift
146
Graue Literatur
140
Non-commercial literature
140
Thesis
113
Working Paper
86
Collection of articles of several authors
82
Sammelwerk
82
Arbeitspapier
80
Bibliografie enthalten
43
Bibliography included
43
Aufsatzsammlung
42
Konferenzschrift
40
Lehrbuch
32
Textbook
27
Conference proceedings
23
Reprint
21
Statistics
14
Statistik
14
Market information
12
Marktinformation
12
Umfrage
11
Case study
8
Fallstudie
8
Mehrbändiges Werk
8
Multi-volume publication
8
Bibliografie
6
Collection of articles written by one author
6
Sammlung
6
Festschrift
5
Forschungsbericht
5
Glossar enthalten
5
Glossary included
5
Handbook
5
Handbuch
5
Amtsdruckschrift
4
Conference paper
4
more ...
less ...
Language
All
English
1,358
German
432
Undetermined
76
Danish
3
Spanish
3
Italian
2
Polish
2
Czech
1
Finnish
1
French
1
Norwegian
1
Russian
1
more ...
less ...
Author
All
Hruschka, Harald
16
Decker, Reinhold
11
Boztuğ, Yasemin
10
Hildebrandt, Lutz
10
Belk, Russell W.
9
Kamakura, Wagner A.
9
Bauer, Hans H.
8
Holbrook, Morris B.
8
Viswanathan, Madhu
8
Du, Rex Yuxing
7
Fischer, Eileen
7
Herrmann, Andreas
7
Homburg, Christian
7
Moutinho, Luiz
7
Canniford, Robin
6
Dahl, Darren W.
6
Eisend, Martin
6
Fitchett, James
6
Hawkins, Del I.
6
Ozanne, Julie L.
6
Robertson, Thomas S.
6
Schwarzkopf, Stefan
6
Silberer, Günter
6
Tadajewski, Mark
6
Wagner, Udo
6
Wiedmann, Klaus-Peter
6
Zaltman, Gerald
6
Arsel, Zeynep
5
Bearden, William O.
5
Berndt, Ralph
5
Davis, Brennan
5
Grunert, Klaus G.
5
Gröppel-Klein, Andrea
5
Kozinets, Robert V.
5
Lynch, John G.
5
Mothersbaugh, David L.
5
Scheck, Christine
5
Sheth, Jagdish N.
5
Steiner, Winfried J.
5
Walsh, Gianfranco
5
more ...
less ...
Institution
All
American Marketing Association
12
Institut für Demoskopie Allensbach
12
Springer Fachmedien Wiesbaden
5
Forschungsgruppe Konsum und Verhalten
3
Alabama / State Highway Dept
2
Alabama Highway Research Group
2
European Marketing Academy
2
European Society for Opinion and Marketing Research
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Harvard Graduate School of Business Administration
2
IGI Global
2
Institut für Medien- und Konsumentenforschung <Erding>
2
Market Research Society
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising Research Foundation
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
American Council on Consumer Interests
1
American Economic Association
1
Arthur D. Little, Inc
1
Association for Consumer Research
1
Association for Consumer Research (U.S.)
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
Association for the Study of the Grants Economy, New Orleans, 27.12.1971
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Brookings Institution
1
Bundesanstalt für Arbeitsschutz und Arbeitsmedizin
1
Committee on Advertising
1
Compagnon-Marktforschungs-Institut <Stuttgart>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Conferencia Latinoamericana <4, 1997, Rio de Janeiro>
1
Consumers' Association
1
DePaul University / College of Commerce
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
87
Journal of business research : JBR
35
Qualitative market research : an international journal
29
International journal of market research : JMRS ; the journal of the Market Research Society
20
Journal of marketing management : MM
19
Gabler Edition Wissenschaft
16
Marketing letters : a journal of research in marketing
16
International journal of market research
15
Journal of retailing and consumer services
15
International journal of wine business research : IJWBR
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Journal of consumer behaviour : an international research review
13
SpringerLink / Bücher
13
Jahrbuch der Absatz- und Verbrauchsforschung
12
Psychology & marketing
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of the Academy of Marketing Science
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Consumer goods Europe
10
Marketing : ZFP ; journal of research and management
10
The marketing review
10
International journal of consumer studies
9
Journal of economic psychology : research in economic psychology and behavioral economics
9
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
9
The journal of brand management : an international journal
9
European journal of operational research : EJOR
8
Journal of advertising research
8
Journal of marketing
8
Marketing theory
8
European journal of marketing : EJM
7
Journal of business economics : JBE
7
Journal of fashion marketing and management
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Schriften zum Marketing
7
Amfiteatru economic : an economic and business research periodical
6
Europäische Hochschulschriften / 5
6
Handbuch der Marktforschung
6
Harvard business review : HBR
6
more ...
less ...
Source
All
ECONIS (ZBW)
1,840
USB Cologne (EcoSocSci)
25
EconStor
6
OLC EcoSci
3
Showing
1
-
10
of
1,874
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Predictors of
fashion
clothing involvement among Indian
youth
Khare, Arpita
;
Rakesh, Sapna
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
3/4
,
pp. 209-220
Persistent link: https://www.econbiz.de/10008840818
Saved in:
2
Fashion
involvement and experiential value : Gen Y retail apparel patronage
Sullivan, Pauline
;
Kang, Jiyun
;
Heitmeyer, Jeanne
- In:
The international review of retail, distribution and …
22
(
2012
)
5
,
pp. 459-483
Persistent link: https://www.econbiz.de/10009690955
Saved in:
3
Das Marktbewußtsein von Kindern und Jugendlichen : frühe Markenkontakte als Wettbewerbsfaktor
Ebeling, Andreas
-
1994
Persistent link: https://www.econbiz.de/10000374649
Saved in:
4
Japanese consumers' need for uniqueness : effects on
brand
perceptions and purchase intention
Knight, Dee K.
;
Kim, Eun Young
- In:
Journal of fashion marketing and management
11
(
2007
)
2
,
pp. 270-280
Persistent link: https://www.econbiz.de/10003472703
Saved in:
5
Challenges in researching consumer ethics: a methodological experiment
Hiller, Alex J.
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10008901319
Saved in:
6
Exploring social media user segmentation and online
brand
profiles
Foster, Mary
;
West, Bettina
;
Francescucci, Anthony
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10009373410
Saved in:
7
Perceptions of fair trade labelling and certification : three case studies
Jones, Angelina R. W.
;
Williams, Gloria
- In:
Journal of fashion marketing and management
16
(
2012
)
2
,
pp. 246-265
Persistent link: https://www.econbiz.de/10009568409
Saved in:
8
The impact of ethical
fashion
on consumer purchase behavior
Shen, Bin
;
Wang, Yulan
;
Lo, Chris K. Y.
;
Shum, Momoko
- In:
Journal of fashion marketing and management
16
(
2012
)
2
,
pp. 234-245
Persistent link: https://www.econbiz.de/10009568410
Saved in:
9
Consumer hate and boycott communications of socially irresponsible
fashion
brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
10
Transformative Times for
Fashion
Marketing + Consumption : New Horizons in
Fashion
and Marketing Research Through the Lens of Consumption
Barnes, Liz
-
2020
Persistent link: https://www.econbiz.de/10013042882
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->