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~subject:"Marktforschung"
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Subject
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Marktforschung
Marketing
31,287
Werbung
11,453
Advertising
11,262
Fiscal consolidation
8,071
Haushaltskonsolidierung
8,070
Consumer behaviour
4,721
Theorie
4,677
Theory
4,639
Konsumentenverhalten
4,485
Marketingmanagement
3,976
Werbewirkung
3,954
Advertising effects
3,886
Marketing management
3,762
Deutschland
3,596
Finanzpolitik
3,220
Fiscal policy
3,202
Germany
3,101
USA
2,914
United States
2,636
marketing
2,568
Öffentliche Schulden
2,545
Public debt
2,490
Internet marketing
2,423
Online-Marketing
2,422
EU-Staaten
1,881
EU countries
1,875
Brand management
1,456
Markenführung
1,425
advertising
1,400
Management
1,276
Strategisches Management
1,159
Agribusiness
1,111
Relationship marketing
1,039
Beziehungsmarketing
1,003
Welt
997
World
986
Social Web
977
Social web
974
Wirkungsanalyse
974
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Online availability
All
Undetermined
158
Free
58
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All
Book / Working Paper
717
Article
288
Journal
70
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All
Article in journal
233
Aufsatz in Zeitschrift
233
Collection of articles of several authors
82
Sammelwerk
82
Graue Literatur
69
Non-commercial literature
69
Hochschulschrift
62
Aufsatzsammlung
61
Lehrbuch
60
Textbook
55
Aufsatz im Buch
54
Book section
54
Konferenzschrift
51
Thesis
41
Conference proceedings
32
Bibliografie enthalten
30
Bibliography included
30
Working Paper
24
Arbeitspapier
22
Festschrift
20
Handbook
12
Handbuch
12
Glossar enthalten
11
Glossary included
11
Case study
10
Fallstudie
10
Dissertation u.a. Prüfungsschriften
9
Bibliografie
8
Wörterbuch
8
Enzyklopädie
6
Ratgeber
6
Fallstudiensammlung
5
Nachschlagewerk
5
No longer published / No longer aquired
5
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5
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4
Reprint
4
Collection of articles written by one author
3
Conference paper
3
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3
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English
727
German
314
Undetermined
28
Polish
6
French
5
Russian
4
Italian
3
Ukrainian
2
Afrikaans
1
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Author
All
Koschnick, Wolfgang J.
13
Malhotra, Naresh K.
10
Hruschka, Harald
9
Kotler, Philip
8
Eisend, Martin
7
Leeflang, Peter
7
Birks, David F.
6
Green, Paul E.
6
Peter, Jerome Paul
6
Donnelly, James H.
5
Parsons, Leonard J.
5
Pride, William M.
5
Scharf, Andreas
5
Schubert, Bernd
5
Sheth, Jagdish N.
5
Wind, Yoram
5
Alexander, Ralph S.
4
Cross, James S.
4
Farris, Paul W.
4
Franses, Philip Hans
4
Hackley, Christopher E.
4
Hildebrandt, Lutz
4
Lehmann, Donald R.
4
Pepels, Werner
4
Roberts, John H.
4
Rossi, Patricia
4
Schultz, Randall L.
4
Wieringa, Jaap E.
4
Zaltman, Gerald
4
Ahsen, Anette von
3
Baumgartner, Hans
3
Beckman, Theodore N.
3
Belk, Russell W.
3
Berekoven, Ludwig
3
Bieger, Thomas
3
Bijmolt, Tammo H. A.
3
Bossle, Rudolf
3
Boyd, Harper W.
3
Buber, Renate
3
Buell, Victor P.
3
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Institution
All
American Marketing Association
21
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
Market Research Society
4
Edward Elgar Publishing
3
European Association for Industrial Marketing Research
3
GfK-Nürnberg e.V.
3
Springer Fachmedien Wiesbaden
3
Absatzwirtschaftliche Gesellschaft
2
Academy of Marketing Science
2
Advertising Research Foundation
2
Berliner Wissenschafts-Verlag
2
Deutsche Marketing-Vereinigung
2
Deutscher Marketing-Verband
2
European Marketing Academy
2
European Society for Opinion and Marketing Research
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Harvard Graduate School of Business Administration
2
Nihon Bōeki Shinkōkai
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Academy of Marketing Science, Coral Gables, Fla.
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Management Association / Marketing Division
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Arbeitskreis Deutscher Marktforschungsinstitute
1
Association nationale du marketing / Conseil scientifique
1
BDW, Deutscher Kommunikationsverband
1
Bain & Company <Boston, Mass.>
1
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
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Published in...
All
SpringerLink / Bücher
13
Journal of marketing research : JMR
10
Europäische Hochschulschriften / 5
9
Journal of business research : JBR
9
Gabler Edition Wissenschaft
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of forecasting
7
International journal of market research
7
Journal of the Academy of Marketing Science
7
Springer eBook Collection
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International series in quantitative marketing
5
Journal of marketing management : MM
5
Organisation und praktische Anwendung
5
JETRO books on-demand
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of business-to-business marketing
4
Journal of marketing
4
Lehrbuch
4
Marketing intelligence & planning
4
Prentice-Hall international series in management
4
Review of marketing research
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Beiträge zur betriebswirtschaftlichen Forschung
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
European Advertising Academy
3
Hochschulschriften zur Betriebswirtschaftslehre
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of wine business research : IJWBR
3
International's series in marketing
3
Journal of business economics : JBE
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Know-how to use
3
Marketing theory
3
SAGE library in marketing
3
The handbook of marketing research : uses, misuses, and future advances
3
UTB / Management
3
A century of marketing
2
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Source
All
ECONIS (ZBW)
962
USB Cologne (EcoSocSci)
92
OLC EcoSci
13
USB Cologne (business full texts)
3
EconStor
3
BASE
1
RePEc
1
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Showing
1
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1
Managing consumer capitalism : artists, engineers, and psychologists as new
marketing
experts in interwar Germany
Logemann, Jan
- In:
Reshaping capitalism in Weimar and Nazi Germany
,
(pp. 208-231)
.
2022
Persistent link: https://www.econbiz.de/10013191962
Saved in:
2
Are there differing strategies for social media use by winery size in California?
Higgins, Lindsey M.
;
Wolf, Marianne McGarry
- In:
International journal of entrepreneurship and small business
32
(
2017
)
1/2
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011804273
Saved in:
3
[
Marketing
: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
4
Marketing
, sales promotion, and
advertising
Nolan, Carroll Anthony
-
1965
-
7th ed
Persistent link: https://www.econbiz.de/10000541597
Saved in:
5
Standard dictionary of
advertising
, mass media and
marketing
: English-German
Koschnick, Wolfgang J.
-
1983
Persistent link: https://www.econbiz.de/10000078433
Saved in:
6
Marketing
communication : Modern promotional strategy
Webster, Frederick Elmer
-
1971
Persistent link: https://www.econbiz.de/10000572068
Saved in:
7
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik materialov VI Vserossijskoj naučno-praktičeskoj konferencii, 7 - 8 ijunja 2005 g.
Semerkova, L. N.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003920535
Saved in:
8
Moderne
Marketing
-Kommunikation : System - Prozess - Management
Tropp, Jörg
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008856517
Saved in:
9
Marketing
revealed : challenging the myths
Burgers, Willem
-
2008
Persistent link: https://www.econbiz.de/10003508554
Saved in:
10
Utterly fresh perspectives on consumer research and
advertising
: introducing the special issue from the 2013 La Londe conference
Warlop, Luk
;
Shrum, L. J.
;
Merunka, Dwight
;
Barnier, …
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1519-1521
Persistent link: https://www.econbiz.de/10010379287
Saved in:
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