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Empirical evidence supporting the use of multiple choice models in analyzing a population
Gensch, Dennis H. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10001036286
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The appeal of buying Black
Gensch, Dennis H.; Staelin, Richard - In: Journal of marketing research : JMR 9 (1972) 2, pp. 141-148
Persistent link: https://www.econbiz.de/10002228412