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Estimating brand positioning maps using supermarket scanning data
Shugan, Steven M.
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10001020986
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Intensity measures of consumer preference
Hauser, John R.
;
Shugan, Steven M.
- In:
Operations research
28
(
1980
)
2
,
pp. 278-320
Persistent link: https://www.econbiz.de/10002844290
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